PRESS RELEASE
December 8, 2020
Cupertino, California — Apple today announced Fitness+, the first fitness experience built around Apple Watch, is launching Monday, December 14. Apple Fitness+ brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch for a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them. Apple Fitness+ will launch with 10 of the most popular workout types, including High Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Treadmill (for running and walking), Rowing, and Mindful Cooldown, led by a phenomenal team of trainers whose approach is welcoming to all. The workouts are fueled by inspiring music from today’s top artists designed to keep users motivated from start to finish.
Integration with Apple Watch
Simplicity of Finding Great Workouts
Each week, Fitness+ delivers new content across all workout types with a variety of trainers, times, and music. For those who are just starting out, trying something new, or getting back into exercising, several members of the trainer team lead Absolute Beginner workouts that teach the basics of HIIT, Strength, Core, and Yoga, as an option to prepare for the weekly studio workouts. Rowing, Cycling, and Treadmill workouts also feature Getting Started videos that show how to set up the equipment, and introduce proper form and technique.
Motivating Music
Music is a central part of the Apple Fitness+ experience, and the trainer team weaves music throughout the design of every workout. Users can choose from nine different styles, including Latest Hits, Chill Vibes, Upbeat Anthems, Pure Dance, Throwback Hits, Everything Rock, Latin Grooves, Hip Hop/R&B, and Top Country, and see the full workout playlist before they start. They can also filter by music to find the right workout to fit their current mood. An Apple Music subscription is not required to enjoy the music in Fitness+, but for those who have one, favorite songs or an entire playlist from Fitness+ workouts can be downloaded to their Apple Music library to listen anytime.
Getting Started With Apple Fitness+
- Fitness+ will be available as a subscription service for $9.99 (US) per month or $79.99 (US) per year.1
- Fitness+ can be shared among up to six family members for the same price, making it easy for other Apple Watch users in the household to enjoy the service.
- Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later and one month of Fitness+ is included for existing Apple Watch users.2
- Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music, Apple TV+, Apple Arcade, Apple News+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
- Follow the Fitness+ trainer team at instagram.com/applefitnessplus.
Privacy
- Apple Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK, and the US.
- Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later, or iPhone SE, with watchOS 7.2 and iOS 14.3.
- For usage with iPad, Fitness+ requires iPad Pro, iPad (5th generation or later), iPad mini 4 or later, iPad Air 2, or iPad Air (3rd generation or later). Fitness+ is supported on Apple TV 4K and Apple TV HD.
- Apple Music subscription is not required.
Images of Apple Fitness+
- $9.99 per month or $79.99 per year after free trial. No commitment. Plan automatically renews until cancelled.
- This extended trial is available for a limited time.


























