opens in new window
PRESS RELEASE September 12, 2023
CUPERTINO, CALIFORNIA Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.1 And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

A17 Pro: A New Generation of Apple Silicon for iPhone

Bringing pro performance and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. Continuing Apple’s leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history. The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The pro-class GPU is up to 20 percent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency. Now with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pro offers smoother graphics, as well as more immersive AR applications and gaming experiences. iPhone 15 Pro brings true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone, like Resident Evil Village, Resident Evil 4, DEATH STRANDING DIRECTOR’S CUT, and Assassin’s Creed Mirage.4

A Powerful Pro Camera System for More Creative Control

Through a deep integration of hardware and software, the advanced camera systems on iPhone 15 Pro and iPhone 15 Pro Max both pack the equivalent of seven pro lenses — all enabled by A17 Pro. With the power of computational photography, the 48MP Main camera, built exclusively for the Pro lineup, gives users even more flexibility with a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing. The Main camera allows users to switch between three popular focal lengths — 24 mm, 28 mm, and 35 mm — and even choose one as a new default. In addition to 48MP ProRAW, the Main camera also supports 48MP HEIF images with 4x more resolution. iPhone 15 Pro features an expansive 3x Telephoto camera, and iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm. Great for close-ups, wildlife photos, and catching the action from further distances, the new Telephoto camera on iPhone 15 Pro Max has an innovative tetraprism design with a combined optical image stabilization and autofocus 3D sensor-shift module, Apple’s most advanced stabilization system yet.
Next-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max feature sharper detail, more vivid colors, and better low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken.
  • Night mode gets better with sharper details and more vivid colors, now powered by the Photonic Engine, including Night mode portraits, enabled by the LiDAR scanner.
  • New Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online.
  • The best quality video in a smartphone is upgraded thanks to A17 Pro, with improvements in low-light video and Action mode.
  • Support for MagSafe and future Qi2 wireless charging.
  • Improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation, so conversations come through loud and clear, even if they are somewhere noisy.
  • eSIM with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.

Expanded Safety Capabilities for Peace of Mind

Featuring iOS 17

  • The Phone app gets major updates, with Contact Posters that allow users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
  • Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
  • NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more, and now users can step away from each other and finish sending large files over the internet.12
  • StandBy gives users a customizable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to show useful information — perfect on a desk, nightstand, or kitchen counter.
  • Interactive widgets on the Home Screen, Lock Screen, and in StandBy allow users to take action with just a tap, making it easy to complete a to-do, or play or pause a song right from the widget.
  • Safari adds greater protection for Private Browsing and introduces profiles, helping users separate their browsing for topics like work and personal.
  • iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro remains at the same starting price of $999 (U.S.) or $41.62 (U.S.) per month, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at $1,199 (U.S.) or $49.95 (U.S.) per month, available in 256GB, 512GB, and 1TB storage capacities.
  • Apple offers great ways to save and upgrade to the latest iPhone. Customers in the U.S. can get $200-$650 (U.S.) in credit when they trade in an iPhone 11 or later and upgrade to iPhone 15 Pro or iPhone 15 Pro Max by visiting the Apple Store Online, or at an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/shop/trade-in.
  • Customers can get iPhone 15 Pro for as low as $0 (U.S.) after a qualifying trade-in with select U.S. carriers. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers.
  • Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 Pro and iPhone 15 Pro Max beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.
  • iPhone 15 Pro and iPhone 15 Pro Max will be available in Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions beginning Friday, September 29.
  • FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for $59 (U.S.) in five new colors for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to the iPhone 15 Pro and iPhone 15 Pro Max Clear Case, available for $49 (U.S.), a Silicone Case with MagSafe will be available for $49 (U.S.) in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.
  • iOS 17 will be available as a free software update on Monday, September 18.
  • Beginning September 18, iCloud+ will offer two new plans: 6TB for $29.99 (U.S.) per month and 12TB for $59.99 (U.S.) per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
  • Customers who purchase iPhone 15 Pro and iPhone 15 Pro Max will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.

  • Text of this article

  • Images in this article

  1. Requires a USB 3 cable with 10Gb/s speeds.
  2. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches (iPhone 15 Pro), or 6.69 inches (iPhone 15 Pro Max) diagonally. The actual viewable area is smaller.
  3. Translate is coming to the Action button later this year.
  4. Resident Evil Village, Resident Evil 4, and DEATH STRANDING DIRECTOR’S CUT are coming to iPhone 15 Pro and iPhone 15 Pro Max later this year. Assassin’s Creed Mirage will be available in the first half of 2024.
  5. Precision Finding for Find My friends requires Ultra Wideband and isn’t available in all countries or regions. With iOS 17, Precision Finding will be available to iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max.
  6. A data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput, and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular.
  7. Crash Detection is designed for four-wheel passenger vehicle crashes with certain mass, G-force, and speed profiles consistent with severe, life-threatening crashes. It was designed for severe, life-threatening, high-impact front and rear collisions, side-swipe, T-bone, and rollover crashes. Crash Detection is available worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, Apple Watch Series 8, Apple Watch Ultra, and Apple Watch SE (2nd generation).
  8. Emergency SOS via satellite and Find My via satellite are currently available in 14 countries and regions, including Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.K., and the U.S., and will be available in Spain and Switzerland later this month.
  9. Emergency SOS via satellite and Roadside Assistance via satellite were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.
  10. Roadside Assistance via satellite is launching in the U.S. with AAA and is included free for two years starting at the time of activation of a new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max. This satellite service requires iOS 17. AAA may charge for roadside assistance services. iPhone 15 and iPhone 14 users who are not AAA members can take advantage of Roadside Assistance via satellite on a pay-per-use basis for AAA’s roadside assistance services.
  11. Some features may not be available for all countries or all areas. View a complete list at apple.com/ios/feature-availability.
  12. The ability to continue AirDrop transfers over the internet is coming in a software update later this year.
  13. Journal is coming in a software update later this year.