CUPERTINO, CALIFORNIA Apple today announced that Apple Business Essentials is now available to all small businesses in the US. The new service brings together device management, 24/7 Apple support, and iCloud storage into flexible subscription plans. Apple also unveiled new AppleCare+ for Business Essentials options that can be added to any plan. Additionally, a two-month free trial will be available to all customers, including those who have been using Apple Business Essentials in beta.

Apple Business Essentials supports small businesses throughout the entire device management life cycle — from device setup, to device upgrades — while providing strong security, prioritized support, and data storage and backup. The complete solution begins with simple employee onboarding, allowing a small business to easily configure, deploy, and manage Apple products from anywhere. With the Collections feature, groups of apps can be delivered to employees or teams, and settings can be automatically pushed to devices, such as VPN configurations, Wi-Fi passwords, and more.

Employees simply sign in to their work account on their iPhone, iPad, or Mac using a Managed Apple ID. Once they sign in, they will have access to everything they need to be productive, including the new Apple Business Essentials app, where they can download work apps available to them. Managed Apple IDs can be created by federating with Microsoft Azure Active Directory and, coming later this spring, with Google Workspace identity services, allowing employees to log in to their device with a single business username and password. Apple Business Essentials works with company-provided and personally owned devices, and with Apple’s User Enrollment feature, employees’ personal information stays private and cryptographically separated from work data.