Hundreds of customers waited in line overnight to be the first through the doors.
Apple Iconsiam opened this morning in Bangkok, where thousands of customers gathered to experience Apple’s latest retail design for the first time in Thailand.
Customers gathered on the outdoor roof terrace to celebrate opening day.
Apple Iconsiam brings Apple’s newest store design to Thailand for the first time.
Guests can get hands-on with the latest products, like iPhone XR.
Apple Iconsiam will offer free daily Today at Apple sessions in the Forum, where guests can be inspired to learn new skills and unlock their creativity.
More than 100 employees welcomed the first customers to the store.
Thai band Polycat perform at the first Today at Apple session at Apple Iconsiam.