PRESS RELEASE January 17, 2024

SEOUL, SOUTH KOREA Apple today previewed Apple Hongdae, the seventh retail store in South Korea and the 100th Apple Store location in the Asia-Pacific region. Located in the center of a bustling university neighborhood in Seoul, Apple Hongdae will offer an exciting space for students, their families, and the local community to discover and shop Apple’s incredible lineup of products and services, receive exceptional support from highly knowledgeable team members, and participate in free Today at Apple sessions to learn how to get the most out of their products.

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Beginning January 20, every day at 5 p.m., customers can also drop into a brand-new Today at Apple Pop-Up Studio featuring iconic hip-hop artist and entrepreneur Beenzino. Through the session, Explore Freeform on iPad, customers can collect ideas, art, photos, and more for their own 2024 vision boards using Freeform. Additionally, the session will tease inspiration behind the artist’s single “Train,” newly released in Spatial Audio and only available on Apple Music. This session is exclusively available at Apple Hongdae and will run through the month. Starting February 12, the session will be available across stores in all of South Korea, Japan, and Australia as part of the Bring on College with Apple campaign.

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