PRESS RELEASE
October 14, 2004
Six Mini Stores to Open This Saturday
CUPERTINO, California—October 14, 2004—Apple® today unveiled its new "mini" retail store, a stunning all-new design featuring stainless steel walls and seamless white floors and ceilings. The mini store is half the size of Apple’s smallest store to date, which will allow it to be placed in a variety of new locations to introduce Apple’s innovative products to even more customers. Apple will open its first six mini stores this Saturday at 10 a.m. in Palo Alto, CA; San Jose, CA; Santa Rosa, CA; Tukwila, WA; Bridgewater, NJ; and Rockaway, NJ.
- Apple’s full line of portables plus the new iMac® G5 desktop computers;
- Apple’s full line of iPods;
- an assortment of the best third party products to help customers get more out of their iPod® or Mac®;
- the Genius Bar, where anyone can get their questions answered by an Apple “Genius;” and
- on-site repair on all Apple products, including next day turnaround for customers with a ProCare service card.
- Apple, the Apple logo, Macintosh, Mac, Mac OS, QuickTime and Power Mac are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.