UPDATE
April 7, 2022
- Third-party apps are the only options for consumers for entire types of apps, including social networking, dating services, travel planning, and food and drink.
- Leaders in app types often vary across countries, with many regional leaders outperforming their globally competitive counterparts.
- Third-party apps are the most popular among iPhone users in most regions for major app types, including music streaming, TV and movie streaming, reading, communication, and mapping apps.
- Across many app types, Apple’s own apps account for a relatively small share of app usage among iPhone users. This is the case even though some Apple apps are preinstalled to enable core functionality of the device.
- iPhone users often use multiple apps within a single category, especially apps for communicating, reading the news, watching videos, or navigating — underscoring how easily users can switch between apps and the breadth of opportunity for developers.
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