The new iPads come with iOS 7, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio℠, a free Internet radio service based on the music you listen to on iTunes®.⁴

iPad customers have access to the revolutionary App Store℠, which now offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 475,000 apps are designed specifically for iPad. More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel.

New custom-designed polyurethane Smart Covers for iPad Air and iPad mini with Retina display will be available for $39 (US) in a range of vibrant colors, including blue, green, pink, yellow, black and (RED). iPad Air Smart Cases and iPad mini Smart Cases are completely redesigned in a beautiful aniline-dyed leather available in six rich colors, including yellow, beige, blue, brown, black and (RED) for a suggested retail price of $79 (US) for iPad Air and $69 (US) for iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers.

iPad Air and iPad mini with Retina display will be sold through the Apple Online Store (www.apple.com), Apple’s retail stores and through AT&T, Sprint, T-Mobile, Verizon Wireless and select Apple Authorized Resellers. Starting on November 1, iPad Air will be available in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. At Apple retail stores in these countries, iPad Air will be available beginning at 8 a.m. local time on Friday, November 1.