Cupertino, California Since the introduction of Apple Watch Pride Edition in 2016, Apple’s unique Pride bands have been a visible illustration of the ways in which the company stands with, supports, and is proudly made up of members of the LGBTQ+ community. Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history. Recognizing that inclusion and equity are core goals of the LGBTQ+ movement, and that diverse and multiracial activists have been at the heart of this community from the start, this year’s offering honors that history as well as the work still ahead. 

With this latest introduction, Apple is proud to build on its long-running financial support for LGBTQ+ advocacy organizations working to bring about positive change, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL, and The Trevor Project in the US, as well as ILGA World internationally.

• The Pride Edition Braided Solo Loop is $99 (US) and the Pride Edition Nike Sport Loop is $49 (US).

• The new Pride Edition bands are available to order today from apple.com and the Apple Store app, and will be available at Apple Store locations beginning May 25. The Pride Edition Nike Sport Loop is also coming soon to nike.com.

• The Pride Edition Braided Solo Loop is compatible with Apple Watch SE and Apple Watch Series 4 or later, while the Pride Edition Nike Sport Loop is compatible with Apple Watch Series 3 or later.

• The 2021 Pride watch face is coming soon as part of a software update.

• App Clip codes require iOS 14.3 or later.

Images of Apple Watch Pride Edition 2021