PRESS RELEASE January 28, 2004

Pepsi and Apple Launch 100 Million Song iTunes Giveaway and Jimi Hendrix Chooses Pepsi at a Crossroads

About Pepsi
Pepsi-Cola North America (www.pepsi.com), headquartered in Purchase, NY, is the $4 billion beverage division of PepsiCo, Inc. (www.pepsico.com) in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Twist, Pepsi ONE, Pepsi Blue, Wild Cherry Pepsi, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Aquafina, SoBe and Dole single-serve juices. The company also makes and markets North America’s #1 ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.