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PRESS RELEASE June 5, 2023
CUPERTINO, CALIFORNIA Apple today announced its latest privacy and security innovations, including major updates to Safari Private Browsing, Communication Safety, and Lockdown Mode, as well as app privacy improvements. Additionally, Apple introduced new features designed with privacy and security at their core, including Check In, NameDrop, and Live Voicemail. These new efforts are the latest manifestation of Apple’s deeply held belief that privacy is a fundamental human right and that good privacy is built on a foundation of strong security.

Privacy Features Give Users Greater Control of Their Data

Additional Features Designed with Privacy and Security at Their Core

  • Check In makes it easy for users to let friends or family members know they’ve reached their destination safely. Once turned on by the user, Check In automatically detects when the user has reached their intended destination, and will let selected contacts know via Messages. In the case that something unexpected happens while the user is on their way, Check In will recognize that the user is not making progress toward their declared destination and check in with them. If they don’t respond, the feature will share useful information — like the user’s precise location, battery level, cell service status, and the last active time using their iPhone — with the contacts the user selected. In addition to making it easier to get help if needed, Check In is designed around privacy and security, keeping the user in control by letting them choose whom to share their information with, including the destination and time duration that they set. Users can end the Check In session at any time. Information sent with Check In is end-to-end encrypted so only the user’s family member or friend can read it, not Apple or anyone else.
  • With NameDrop, a new AirDrop experience, a user can hold their iPhone near another to share their contact information with only their intended recipients. Users can also choose the specific contact details they want to share — and, importantly, what information they don’t want to share. Users can also share content like photos or links the same way. Apple Watch users can also use NameDrop by tapping the Share button in My Card in the Contacts app, or by tapping the My Card watch face complication, and then bringing Apple Watch face to face with someone else’s Apple Watch. As with all AirDrop experiences, these new features securely share content over an encrypted connection.
  • Live Voicemail makes it easier to know when to answer a phone call. When someone calls and starts to leave a message, users will see a live transcription as the caller speaks. If the user wants to talk to the caller, they can pick up the call at any time. When Silence Unknown Callers is turned on, calls from unknown numbers will go directly to Live Voicemail without ringing. Calls identified as spam by carriers won’t appear as Live Voicemail, and will instead be instantly declined. This gives the user more peace of mind that spam, scams, or calls that may be invasive of privacy, can be ignored without missing important calls. Thanks to the power of the Neural Engine, Live Voicemail occurs entirely on device, and this information is not shared with Apple.
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