Apple invites families to create and learn together during Apple Camp

The App Store stopped over $2.2 billion in potentially fraudulent transactions in 2025

Apple kicks off Worldwide Developers Conference on 8 June

Join Bluey for an exclusive playdate on Apple Arcade in hit games Crossy Road Castle, stitch., puffies., Suika Game+, and Disney Colouring World+

Meet four emerging filmmakers redefining the art form with MAMI Select: Filmed on iPhone

Apple Manufacturing Academy accelerates AI use in U.S. supply chains

Tim Cook to become Apple Executive ChairmanJohn Ternusto become Apple CEO

Apple accelerates progress with highest-ever recycled material in its products

Apple adds new partners to its American Manufacturing Program

Introducing Apple Business — a new all-in-one platform for businesses of all sizes

Apple’s Worldwide Developers Conference returns the week of June 8

Apple introduces AirPods Max 2

Apple to celebrate 50 years of thinking different

Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April

Formula 1® begins this weekend, exclusively on Apple TV in the U.S.

“Friday Night Baseball” returns to Apple TV on March 27 for its fifth season

MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available

Say hello to MacBook Neo

Apple introduces the new MacBook Air with M5

Apple unveils new Studio Display and all-new Studio Display XDR

Apple introduces MacBook Pro with all-new M5 Pro and M5 Max

Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows

Apple introduces the new iPad Air, powered by M4

Apple introduces iPhone 17e

iPhone and iPad approved to handle classified NATO information

Apple accelerates U.S. manufacturing with Mac mini production

Major League Soccer kicks off 2026 season on Apple TV

Apple introduces a new video podcast experience on Apple Podcasts

Oceanhorn 3: Legend of the Shadow Sea launches March 5 on Apple Arcade

The biggest hits of Bad Bunny’s Apple Music Super Bowl LX Halftime Show

Apple Sports adds golf to its lineup

Xcode 26.3 unlocks the power of agentic coding

Apple Music kicks off Bad Bunny’s Road to Halftime ahead of Super Bowl LX

Behind Kyle Hanagami’s viral dance creations edited with Final Cut Pro

Apple introduces new AirTag with expanded range and improved findability

Apple unveils the new Black Unity Apple Watch band

Apple scores six Academy Award nominations

The new Apple Sainte-Catherine opens today in Montreal

Popular PC franchise Civilization comes to Apple Arcade on February 5

2025 marked a record-breaking year for Apple services

Chase to become new issuer of Apple Card

Introducing Apple Creator Studio, an inspiring collection of creative apps

Spectrum Front Row tips off January 9 on Apple Vision Pro

Stay active in the new year with Apple Watch

Sneaky Sasquatch comes to Apple Store locations this holiday season

Apple Fitness+ expands to 28 new markets

Apple announces changes to iOS in Japan

Apple Manufacturing Academy launches virtual programming

Apple announces executive transitions

Apple Podcasts names The Rest Is History the 2025 Show of the Year

Apple unveils the winners of the 2025 App Store Awards

John Giannandrea to retire from Apple

Tyler, The Creator is Apple Music’s Artist of the Year for 2025

Apple announces finalists for the 2025 App Store Awards

Mapping the future with 3D-printed titanium Apple Watch cases

Apple Podcasts unveils the most popular shows and trends of 2025

Major League Soccer is coming to Apple TV starting in 2026

Apple introduces Digital ID, a new way to create and present an ID in Apple Wallet

SpongeBob: Patty Pursuit 2 launches December 4 on Apple Arcade

Introducing iPhone Pocket: a beautiful way to wear and carry iPhone

Developers decode their journeys from app ideas to App Store

New iPad Pro, 14-inch MacBook Pro, and Apple Vision Pro now available

Apple is the exclusive new broadcast partner for Formula 1® in the U.S.

Apple and NBCUniversal introduce the Apple TV and Peacock Bundle

Apple Vision Pro upgraded with the M5 chip and Dual Knit Band

Apple introduces the powerful new iPad Pro with the M5 chip

Apple unleashes M5, the next big leap in AI performance for Apple silicon

Spectrum brings NBA games in Apple Immersive to Apple Vision Pro

Apple unveils new 14‑inch MacBook Pro powered by the M5 chip

Build dynasties in Football Manager 26 Touch on Apple Arcade

Apple’s Foundation Models framework unlocks new intelligent app experiences

Apple reopens iconic Ginza store to thousands of excited customers

The Digital Markets Act’s impacts on EU users

Make history in every era in NBA 2K26 Arcade Edition, launching October 16

Apple launches new project to protect and restore California redwood forest

The all-new Apple Ginza opens this Friday, September 26, in Tokyo

Apple previews new immersive films for Apple Vision Pro

The latest iPhone, Apple Watch, and AirPods arrive in Apple Store locations

Apple’s latest tools to help protect kids and teens online now available

Apple Sports adds widgets and expands to seven new countries

New Apple Intelligence features are available today

New versions of Apple’s software platforms are available today

Get ready to discover the next generation of iPhone, Apple Watch, and AirPods

Apple’s The Studio sweeps as the most-winning freshman comedy in Emmy history

Apple unveils iPhone 17 Pro and iPhone 17 Pro Max

Introducing iPhone Air, a powerful new iPhone with a breakthrough design

Apple announces Final Cut Camera 2.0

Apple debuts iPhone 17

Apple debuts Apple Watch Series 11, featuring groundbreaking health insights

Apple introduces Apple Watch SE 3

Introducing Apple Watch Ultra 3

Introducing AirPods Pro 3, the ultimate audio experience

Apple Koregaon Park opens to customers this Thursday, September 4, in Pune

Apple Hebbal opens this Tuesday, September 2, in Bengaluru

An update on Blood Oxygen for Apple Watch in the U.S.

Apple Arcade exclusive NFL Retro Bowl ’26 launching September 4

Apple increases U.S. commitment to $600 billion, announces ambitious program

Apple, Corning to manufacture all iPhone, Apple Watch cover glass in Kentucky

Leagues Cup returns to MLS Season Pass on Apple TV on July 29

Apple Manufacturing Academy opens in Detroit on August 19

Apple introduces AppleCare One, streamlining coverage into a single plan

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