PRESS RELEASE April 30, 2015

The initiative includes:

• iPad® and its intuitive built-in apps, capabilities and features including FaceTime®, Messages, Mail, Photos and iCloud® Photo Sharing, along with access to rich content in the App Store℠, iTunes Store® and iBooks Store℠. iOS 8, offering award-winning accessibility features, including settings for low vision and hearing impaired users.
• Custom-built apps specifically for the elderly by IBM Global Business Services for reminders and alerts about medications, exercise and diet, along with direct access to community activities and supporting services such as grocery shopping and job matching.
• Exclusive cloud services of the IBM MobileFirst for iOS platform, for data integration and security, analytics, and management of millions of devices; along with systems integration services and training for Japan Post Group employees.
• Pioneering text analytics and accessibility technologies, many invented in IBM Research - Tokyo, including Japanese natural language analysis and tracking to guide seniors and make the experience more natural. 
• The nationwide infrastructure of Japan Post Group and its ability to cover the “last mile” to virtually every citizen of Japan. In addition to 24,000 post offices and a workforce of 400,000, Japan Post Group has existing financial relationships with nearly all of the 115 million adults in Japan.

“What we’re starting today draws on IBM’s long heritage of innovation at the intersection of technology, business and society,” said Ginni Rometty, President, Chairman and CEO of IBM. “The potential we see here—as broad as national economics and as specific as the quality of life of individuals and their families—is one example of the potential of mobile-led transformation anywhere in the world where issues of an aging population exist.”

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