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PRESS RELEASE April 20, 2021
Cupertino, California Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30

Committed to the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. AirTag will utilize 100 percent recycled tin in the solder of the main logic board, is free of harmful substances and highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.
  • Customers can order AirTag beginning at 5 a.m. PDT on Friday, April 23.
  • AirTag will be available in one and four packs for $29 (US) and $99 (US), respectively, from apple.com, in the Apple Store app, at Apple Store locations, and through Apple Authorized Resellers and select carriers (prices may vary) beginning Friday, April 30.
  • Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, (PRODUCT)RED, and Baltic Blue for $35 (US); the Leather Loop in Saddle Brown and (PRODUCT)RED for $39 (US); and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for $29 (US).
  • AirTag Hermès includes the premium Bag Charm and Key Ring in Fauve Barénia, Bleu Indigo, and Orange leather, as well as the Luggage Tag and Travel Tag6 in Fauve Barénia leather, all of which will be available beginning Friday, April 30.
  • Purchase from apple.com or the Apple Store app and add personalized engraving for free.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can see AirTag at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for more information on opening hours, services available, and the health and safety measures in place.
  • AirTag requires iPhone or iPod touch running iOS 14.5 or later, or iPad running iPadOS 14.5 or later. These software updates will be available starting next week. Customers must have an Apple ID and be signed into their iCloud account. Certain features require Find My to be enabled in iCloud settings.

Images of AirTag and the Find My App

  1. The Find My network is not available in all countries and regions. In countries and regions where the Find My network is not available, customers will still be able to use AirTag to locate a missing item when it is nearby.
  2. AirTag is splash-, water-, and dust-resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Refer to the Safety and Handling documentation for cleaning and drying instructions.
  3. AirTag is designed for over a year’s worth of battery life with everyday use. The CR2032 battery is user-replaceable and widely available. Replacement batteries are sold separately.
  4. AirTag accessories, including the Polyurethane Loop, Leather Loop, and Leather Key Ring, are sold separately.
  5. Precision Finding is not available in countries and regions where Ultra Wideband technology is restricted. For more information, visit apple.com/uwb.
  6. Apple AirTag Hermès Travel Tag will be distributed exclusively through Hermès channels.