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PRESS RELEASE January 25, 2024
For developers, the changes include new options for app distribution and payment processing

For users, the changes include new controls and disclosures, and expanded protections to reduce privacy and security risks the DMA creates

CUPERTINO, CALIFORNIA Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). The changes include more than 600 new APIs, expanded app analytics, functionality for alternative browser engines, and options for processing app payments and distributing iOS apps. Across every change, Apple is introducing new safeguards that reduce — but don’t eliminate — new risks the DMA poses to EU users. With these steps, Apple will continue to deliver the best, most secure experience possible for EU users.
Developers can learn about these changes on the Apple Developer Support page and can begin testing new capabilities today in the iOS 17.4 beta. The new capabilities will become available to users in the 27 EU countries beginning in March 2024.

Changes to iOS

  • New options for distributing iOS apps from alternative app marketplaces — including new APIs and tools that enable developers to offer their iOS apps for download from alternative app marketplaces.
  • New framework and APIs for creating alternative app marketplaces — enabling marketplace developers to install apps and manage updates on behalf of other developers from their dedicated marketplace app.
  • New frameworks and APIs for alternative browser engines — enabling developers to use browser engines, other than WebKit, for browser apps and apps with in-app browsing experiences.
  • Interoperability request form — where developers can submit additional requests for interoperability with iPhone and iOS hardware and software features.
  • Notarization for iOS apps — a baseline review that applies to all apps, regardless of their distribution channel, focused on platform integrity and protecting users. Notarization involves a combination of automated checks and human review. 
  • App installation sheets — that use information from the Notarization process to provide at-a-glance descriptions of apps and their functionality before download, including the developer, screenshots, and other essential information.
  • Authorization for marketplace developers — to ensure marketplace developers commit to ongoing requirements that help protect users and developers.
  • Additional malware protections — that prevent iOS apps from launching if they’re found to contain malware after being installed to a user’s device.

Changes to Safari

Changes to the App Store

  • New options for using payment service providers (PSPs) — within a developer’s app to process payments for digital goods and services.
  • New options for processing payments via link-out — where users can complete a transaction for digital goods and services on the developer’s external website. Developers can also inform EU users of promotions, discounts, and other deals available outside of their apps.
  • Business planning tools — for developers to estimate fees and understand metrics associated with Apple’s new business terms for apps in the EU.
  • App Store product page labels — that inform users when an app they’re downloading uses alternative payment processing.
  • In-app disclosure sheets — that let users know when they are no longer transacting with Apple, and when a developer is directing them to transact using an alternative payment processor.
  • New App Review processes — to verify that developers accurately communicate information about transactions that use alternative payment processors.
  • Expanded data portability on Apple’s Data & Privacy site — where EU users can retrieve new data about their usage of the App Store and export it to an authorized third party.

New Business Terms for Apps in the EU

  • Reduced commission — iOS apps on the App Store will pay a reduced commission of either 10 percent (for the vast majority of developers, and subscriptions following their first year) or 17 percent on transactions for digital goods and services.
  • Payment processing fee — iOS apps on the App Store can use the App Store’s payment processing for an additional 3 percent fee. Developers can use a payment service provider within their app or link users to their website to process payments for no additional fee to Apple.
  • Core Technology Fee — iOS apps distributed from the App Store and/or an alternative app marketplace will pay €0.50 for each first annual install per year over a 1 million threshold.
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