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PRESS RELEASE September 14, 2021
CUPERTINO, CALIFORNIA Apple today announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life,1 now complemented by 33 percent faster charging.

Apple Fitness+

On Monday, September 27, Apple Fitness+, the first fitness service built entirely around Apple Watch, will introduce a new body-conditioning workout type with Pilates and a simple way to practice mindfulness anywhere, anytime, with guided Meditation. Fitness+ is also introducing a new program called Workouts to Get Ready for Snow Season, featuring two-time Olympic gold medalist and five-time world champion skier Ted Ligety, along with Fitness+ trainer Anja Garcia. Later this fall, Fitness+ will introduce Group Workouts with SharePlay, where users can work out with up to 32 people at once to keep each other motivated. 
Later this year, Fitness+ will be expanding to 15 new countries — Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates — where it will be available in English with subtitles in six languages, so more people around the world can experience the workouts led by a diverse and inclusive team of trainers whose approach is welcoming to all.

Apple Watch and the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
  • All Apple Watch Series 7 models will be available later this fall.
  • Apple Watch Series 7 will start at $399 (US), Apple Watch SE starts at $279 (US), and Apple Watch Series 3 starts at $199 (US).
  • Apple Watch SE with USB-C charging cable, new Apple Watch bands, and Apple Watch Nike bands will be available to order today from apple.com/store and the Apple Store app, with availability in stores beginning Thursday, September 16.
  • Apple Watch Hermès Series 7 and new Apple Watch Hermès bands will be available later this fall.
  • watchOS 8 will be available for Apple Watch Series 3 and later on Monday, September 20, and requires iPhone 6s or later with iOS 15 or later. Not all features are available on all devices and in all regions.

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  1. Battery life varies by use.
  2. Apple Watch Series 7 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 7 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.
  3. ECG app is not available in all regions.
  4. Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
  5. Faster charging is not available in all regions.
  6. Available on Apple Watch SE, Apple Watch Series 6, and Apple Watch Series 7.
  7. Fall detection for workouts will come in a watchOS 8 update later this year for Apple Watch Series 4 and later. This feature applies to workouts initiated in the Workout app or third-party workout apps that sync with the Health app.