PRESS RELEASE September 9, 2025

Apple Watch SE 3 now offers advanced health

capabilities, an Always-On display, fast charging,

and more, at an incredible value

CUPERTINO, CALIFORNIA Apple today introduced the next generation of Apple Watch SE, offering remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value. Apple Watch SE 3 delivers a more advanced set of health features than the previous generation — including sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data — plus a robust set of fitness features to provide daily motivation. The S10 chip powers an Always-On display, the double tap and wrist flick gestures, on-device Siri, and fast charging. Apple Watch SE 3 also offers 5G cellular capabilities and a cover glass that is more durable than ever. watchOS 26 introduces a fresh look with Liquid Glass, Workout Buddy powered by Apple Intelligence, new watch faces, and more.

• Wrist temperature sensing, which can provide insight into overall wellbeing and adds to the other key health metrics available in the Vitals app. Apple Watch uses two temperature sensors and an advanced algorithm to compensate for the temperature of a user’s environment.

• Retrospective ovulation estimates, which use wrist temperature data to estimate the likely day of ovulation after it has occurred and improve period predictions, which can be helpful for family planning.

• Sleep apnea notifications, which alert users if they show consistent signs of moderate to severe sleep apnea over a 30-day period. The algorithm analyzes accelerometer data to detect interruptions in regular respiratory patterns that are associated with sleep apnea.

With watchOS 26, Apple Watch SE 3 features Workout Buddy, a first-of-its-kind fitness experience powered by Apple Intelligence that analyzes a user’s workout data and fitness history to deliver personalized, spoken motivation throughout their session, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more.⁵ Workout Buddy will be available starting in English across some of the most popular workout types, and is available on Apple Watch with Bluetooth headphones, with an Apple Intelligence-supported iPhone nearby.

• A gorgeous new software design with Liquid Glass, enabling a vibrant and expressive experience across the Photos watch face, Smart Stack widgets, Smart Stack hints, notifications, Control Center, and in-app controls and navigation.

• A redesigned watch face gallery with two new watch faces: Flow, which uses Liquid Glass numerals that beautifully refract swirls of color that also respond to the movement of a user’s wrist, and Exactograph, a modern reinterpretation of a traditional regulator clock that separates the hours, minutes, and seconds for precise timekeeping. In addition, over 20 watch faces are updated so users can see a ticking seconds hand without raising their wrist.

• Smart Stack hints, proactive prompts that provide actionable, immediately useful suggestions based on contextual data, sensor data, and data from a user’s routine.

• Live Translation in Messages with Apple Intelligence, allowing incoming texts to be automatically translated into a user’s preferred language, right on their wrist, when Apple Watch is paired with an Apple Intelligence-supported iPhone.¹⁰ Additionally, for users whose device language is set to English, Apple Watch will intelligently suggest relevant actions using the context of a conversation in the Messages app, like starting a Check In when a friend asks a user to share when they arrive home, or using Apple Cash¹¹ when a user is asked to contribute to a group gift.¹²

• The Notes app, which allows users to create or access notes right on their wrist.

• Hold Assist and Call Screening, which come to the Phone app when iPhone is nearby.¹³ When a user is waiting for a live agent, Hold Assist recognizes once a live agent is available and notifies the user to return to the call. Call Screening helps users manage incoming phone calls from unknown numbers more efficiently by collecting a name and reason for the call before their phone rings, so they can make an informed decision on whether to pick up, decline the call, or ask for more information.

• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch SE 3 today, with availability in stores beginning Friday, September 19.

• Apple Watch SE 3 starts at $249 (U.S.).

• watchOS 26 will be available for Apple Watch Series 6 or later, Apple Watch SE (2nd generation) or later, and all Apple Watch Ultra models on Monday, September 15, and requires iPhone 11 or later running iOS 26. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.

• Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.

• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 11, Apple Watch SE 3, or Apple Watch Ultra 3. Offer and services availability varies by region. See apple.com/promo for details.

• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.

• For more information on Apple 2030, visit apple.com/2030.