CUPERTINO, CALIFORNIA In celebration of Pride month this June, Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement. This year’s Pride Edition Sport Loop showcases a color gradient with the word “pride” woven directly into the band. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.

Apple is proud to build on its long-running support for LGBTQ+ advocacy organizations working to bring about positive change, from Encircle, an organization that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people. Additional advocacy organizations Apple is supporting include Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL. Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways in which the company stands with, supports, and is proudly made up of the LGBTQ+ community.

• The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for $49 (US).

• The new Pride Edition bands are available to order today from apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 26. The Pride Edition Nike Sport Loop is also coming soon to nike.com. 

• The new Pride watch face will be available today, and requires Apple Watch Series 4 or later running watchOS 8.6, and iPhone 6s or later running iOS 15.5.

• Both the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop are compatible with any Apple Watch.