Tim Cook has turned Apple into the world’s most profitable rental company. While Wall Street celebrates predictable revenue streams, Apple is slowly suffocating the innovation engine that made it legendary. Under Cook’s leadership, Apple has systematically transformed from a hardware innovation company into a subscription-first business. Apple Music, iCloud+, Apple TV+, Fitness+, News+, Arcade—the company […] The post Tim Cook’s Subscription Trap Is Killing Apple’s Innovation DNA appeared first on FourWeekMBA .