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The Rise of The Agent's Reward Designer
Gennaro Cuofano · 2026-05-12 · via FourWeekMBA

The old PM was a user-cognition engineer; the new PM is an incentive architect.

Yet the reality is sharper and stranger.

The PM role isn’t migrating to a new center. It’s hollowing out in the middle and barbelling at the ends.

This is the same structural pattern that The Agent Manifesto identified at the level of individual practitioners: the consensus center is cheap; the right tail is expensive.

THE BUSINESS ENGINEER

Continue Reading: The Rise of The Agent's Reward Designer

The old PM was a user-cognition engineer; the new PM is an incentive architect.

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