New Delhi, Delhi, India --- Business Wire India

itel, a leading tech brand of India known for its Durability, Reliability and Affordability, is celebrating 10 years of its impactful presence in India. itel has now reached a massive customer base of 15 crores, marking yet another milestone in its transformative journey. To celebrate this achievement, itel has unveiled an exciting 1-year Counter Replacement offer for any manufacturing defect in feature phones - a massive bonanza for customers across India. Over the past decade, itel has steadily built a dominant presence in India, connecting with consumers by offering a wide range of durable and reliable electronics products at affordable prices.

Speaking about the completion of 10 years and launch of Counter Replacement, Arijeet Talapatra, CEO of itel India, said, “Completing 10 years in India and reaching 15 crore customers is an incredibly proud moment for all of us at itel. This would not have been possible without the unwavering dedication and support from our partners, team and customers. Today, this milestone reflects the trust we have earned over time. We are proud to introduce Counter Replacement for Feature Phones - an initiative born directly from the voices of our consumers. Every insight, every interaction shapes how we innovate. When we began this journey, our goal was to make technology available to people who are taking their first step into the digital world. We are committed to continuously building products that are durable, reliable, and affordable - qualities that itel is renowned for across Bharat.”

The brand’s journey also reflects a deeper purpose - enabling digital access for millions of Indians who previously had little to no exposure to smart technology. From first-time smartphone buyers to families looking for home appliances, the brand has played an integral role in helping consumers stay connected. Globally, itel is now present in over 80 countries - with an extensive portfolio spanning feature phones, smartphones, smartgadgets, TVs, solar products, personal grooming products and home appliances. By keeping affordability at the centre of its approach, the brand continues to support Bharat’s growing digital aspirations while addressing the everyday technology needs of its consumers.

About itel

Established over 16 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 80 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.

Website: www.itel-india.com | Facebook: itelmobileindia | Instagram: itel india | Twitter: itel india

“This is a company press release that is not part of editorial content. No journalist of The Hindu businessline was involved in the publication of this release.”

Published on April 21, 2026