Winning the elusive Golden Ticket hidden in a Wonka Bar is every chocolate aficionado’s dream. The iconic, fictional pass created by Roald Dahl in his book Charlie and the Chocolate Factory gave five children the opportunity to tour one of the world’s biggest candy-making factories. While we do not have the chance to win these tickets, Indian chocolatiers are now creating experiences to give people a closer look at the novelty of Indian craft chocolate and how it is made. The latest brand to head in this direction is Bengaluru-based Smoor, known for its couverture chocolates and desserts. 

The brand is now ringing in a new milestone with the launch of its first range of their Signature Indian Cacao Range crafted with Indian origin chocolate and we are here to get a first look of the range at their newly-launched Smoor Experience Centre. The swanky new ‘living museum of cocoa’ is sprawled across over 60,000 square feet and offers visitors an immersive experience of their end-to-end services: from sourcing and manufacturing to R&D and experiential retail.