ICICI Pru Signature Secure offers a simple proposition — invest once, stay protected through life cover during the policy term  | Photo Credit: cueapi

ICICI Prudential Life Insurance has launched ICICI Pru Signature Secure, the industry’s first unit linked insurance plan (ULIP) with an in-built guaranteed maturity benefit.

The non-participating linked individual savings life insurance plan has been designed for customers looking for the reassurance of tax efficient guaranteed benefits.

The product offers a simple proposition — invest once, stay protected through life cover during the policy term and receive a maturity benefit at the end of five years.

On maturity, the customer receives the higher of the fund value or the guaranteed maturity benefit, providing the reassurance of a guaranteed outcome.

For instance, a 45-year-old customer looking for a one-time investment solution can invest ₹5 lakh in ICICI Pru Signature Secure and remain protected through life cover during the policy term. The customer can choose a life cover (Sum Assured) of ₹6.25 lakh and gets a guaranteed maturity benefit of ₹7 lakh in this case.

Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance, said customers seeking guaranteed returns have traditionally relied on instruments such as fixed deposits, bonds and other guaranteed-return products.

However, customers are increasingly looking for solutions that can help them achieve better post-tax outcomes along with guaranteed returns and financial protection, he said.

ICICI Pru Signature Secure has been designed to address this need by bringing together the benefits of a ULIP, an in-built guaranteed maturity benefit and life cover in a single proposition, he added.

Maturity benefit

The product provides a guaranteed maturity benefit of up to 140 per cent of the initial premium paid. At maturity, customers receive the higher of the fund value or the guaranteed maturity benefit. In addition, the product comes with zero premium allocation charges and policy administration charges. ICICI Prudential Life Insurance achieved a claim settlement ratio of 99.3 per cent with an average turnaround time of 1.1 days in FY2026.

Published on June 16, 2026