Amazon India on Thursday said it plans to invest over ₹2,800 crore to strengthen associate safety, health, and financial well-being measures, while expanding its operations network. This investment is part of the company’s broader plan to invest more than $35 billion in India by 2030. This comes at a time when it is expanding its core e-commerce and quick commerce footprint.
“At the heart of our operations network are our people, and we remain committed to raising the bar on associate safety, health, and financial wellbeing. This year, we are investing over ₹2,800 crore (~USD 300 million) to further strengthen these efforts, while continuing to scale our operations network and advance the technology that enables faster, safer, and more reliable deliveries for customers. Our initiatives also align with national priorities such as Ayushman Bharat and Pradhan Mantri Jan Dhan Yojana, helping expand access to healthcare and financial inclusion for our associates,” said Abhinav Singh, VP - Operations, Amazon India and Australia.
The e-commerce major said that its programs for associates are aligned with several of the standards notified under the Labour Codes. “The efforts in 2026 include scaling Project Ashray to provide accessible rest facilities for delivery associates, expanding health and wellness programs such as Sushruta along with new initiatives, while enabling access to preventive healthcare through nationwide medical camps,” the company said. It is also enhancing medical and accident insurance for its associates while extending financial inclusion and social security access through the Samriddhi program by enabling enrolment in schemes like Ayushman Bharat Health Account and Pradhan Mantri Jan Arogya Yojana. Under the Pratidhi program, it is scaling up efforts to provide scholarships and mentorship to children of its associates.
The e-commerce major said it is making further investments to expand and upgrade its pan-India operations network. It noted that this will, in turn, also support sellers and small businesses and contribute to local economic growth. It aims to double Amazon Now’s footprint in the existing and additional cities across India.
The company said it continues to invest in cooling solutions, including enhanced ventilation, fans, spot coolers, access to cold water and hydrating beverages, safety and accessibility features for people with disabilities, and improved rest areas.
“Amazon will invest in technology, including artificial intelligence (AI) and machine learning, to make its operations network safer and more efficient. This includes deploying tools to improve on-road safety through alerts for Delivery Service Partners and delivery associates on unsafe driving behaviors, and prompts for rest breaks, as well as using AI models to assess route complexity and enable more equitable workload distribution. It also includes enhancements to the Driver app with better navigation for unstructured addresses, improved earnings transparency, and simplified workflows,” the statement added.
Published on April 23, 2026