Iris Clothings Limited, the Howrah-based kidswear maker, announced on Monday that it is entering the quick commerce segment, partnering with one of India's dominant quick commerce platforms. Products will initially be available in Bengaluru and Hyderabad.

The announcement comes on a day the stock touched ₹40.85 intraday, close to its 52-week high of ₹41.37 hit last week on June 18. The stock was trading at ₹40.37, up 1.15 per cent from its previous close of ₹39.91, with buy orders slightly outpacing sell orders at a 52.88 per cent to 47.12 per cent ratio.

The company described the move as a strategic expansion of its omnichannel distribution model, which already includes distributor-led sales, Exclusive Brand Outlets, and a recently launched Direct-to-Consumer platform.

Iris Clothings positioned the entry into quick commerce as particularly suited to the kidswear category, citing the gifting-driven and occasion-based nature of purchase decisions in the segment.

For FY26, the company reported total income of ₹1,909 million, EBITDA of ₹294 million, and net profit of ₹162 million. The stock currently trades at a price-to-earnings ratio of 46.91, reflecting elevated growth expectations relative to current earnings.

Iris Clothings operates seven manufacturing facilities and two warehouses, serving over 140 distributors across 26 states. Its primary brand is DOREME.

The stock has returned 31.59 per cent over the past year, significantly outperforming the Nifty 50's negative 3.81 per cent over the same period. However, the three-year and five-year returns remain deeply negative at -80.28 per cent and -30.23 per cent respectively.

Published on June 22, 2026