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Double Tap Films teams up with TikTok
By PTI · 2026-05-26 · via Business News Today: Latest Business News, Finance News

Double Tap Films, the microdrama studio of Pratilipi and the largest Indian language storytelling platform, is set to collaborate with TikTok to distribute 21 of the homegrown studio’s original Indian shows across four international markets.

The deal, structured as a one-year non-exclusive licensing arrangement with a monthly revenue-share model, marks Double Tap Film’s formal entry into global content distribution. It will be distributed across Canada, the United States, Brazil, and Japan Under the agreement, 21 titles will be published on TikTok in their original Hindi audio, subtitled in the target language of each market.

The shows are drawn from the studio’s debut slate of 150+ micro-dramas, each adapted from story IPs that have already been validated by hundreds of millions of reads on the Pratilipi platform, according to a press release.

It will include titles such as "Avnika Ki Shaadi", "Apavitra" and "CEO Se Romeo", among others.

“The deal with TikTok is the first proof point of what we set out to build: a studio whose IP doesn’t stop at India’s borders. Our writers, actors and producers are drawing from something real and Indian, and the world is responding to that. This is what taking Indian IP global looks like," Sharlton Menezes, Vice President IP & Key Partnerships, Pratilipi and Double Tap Films said in a statement.

Published on May 26, 2026