We are happy to introduce AI Performance in Bing Webmaster Tools, a new set of insights that shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. For the first time, you can understand how often your content is cited in generative answers, with clear visibility into which URLs are referenced and how citation activity changes over time.
Bing Webmaster Tools has long helped website owners understand indexing, crawl health, and search performance. AI Performance extends those insights to AI-generated answers by showing where and how content from your site is referenced as a source across AI experiences.
As AI becomes a more common way people discover information, visibility is not only about blue links. It is also about whether your content is cited and referenced when AI systems generate answers. This release is an early step toward Generative Engine Optimization (GEO) tooling in Bing Webmaster Tools, helping publishers understand how their content participates in AI-driven experiences.
The AI Performance dashboard provides a consolidated view of when your site is cited in AI answers.
What the dashboard measures
Total Citations
Shows the total number of citations that are displayed as sources in AI-generated answers during the selected time frame. This highlights how often your content is referenced by AI systems, without indicating placement or presentation within a specific answer.
Average Cited Pages
Shows the average number of unique pages from your site that are displayed as sources in AI-generated answers per day over the selected time range. Because the data is aggregated across supported AI surfaces, average cited pages reflect overall citation patterns and does not indicate ranking, authority, or the role of any page within an individual answer.
Grounding queries
Shows the key phrases the AI used when retrieving content that was referenced in AI-generated answers. The data shown represents a sample of overall citation activity. We will continue to refine this metric as additional data is processed.
Page-level citation activity
Shows citation counts for specific URLs from your site, making it easy to see which individual pages are most often referenced across AI-generated answers during the selected date range. This reflects how often pages are cited, not page importance, ranking, or placement.
Visibility trends over time
The timeline shows how citation activity for your site changes over time across supported AI experiences, making it easier to spot trends at a glance.
Important Note: Bing respects all content owner preferences expressed through robots.txt and other supported control mechanisms.
By reviewing cited pages and grounding query phrases, AI Performance insights help clarify your content visibility in AI-generated answers.
These insights can help you:
Once you understand which pages and topics are being cited, you can use those signals to guide content improvements.
For deeper guidance on structuring content to improve inclusion in AI-generated answers, see Optimizing Your Content for Inclusion in AI Search Answers.
Accurate and up to date content is important for inclusion and citation in AI-generated answers. IndexNow helps keep information fresh across search and AI experiences by notifying participating search engines whenever content is added, updated, or removed.
By enabling faster discovery of content changes, IndexNow helps ensure that AI systems reference the most current version of a page when generating answers. If you’re not already using IndexNow, go to https://www.indexnow.org to get started.
For local businesses, accurate business information is especially important when AI experiences surface answers to location-based queries.
In addition to using Bing Webmaster Tools, businesses can register with Bing Places for Business to help ensure that key details such as address, hours, and contact information remain current and eligible for inclusion in AI-generated responses.
AI Performance in Bing Webmaster Tools marks an important step toward greater transparency between AI systems and the open web. As we expand these insights, we’ll continue working with publishers and the webmaster community to improve inclusion, attribution, and visibility across both search results and AI experiences.
We look forward to partnering with you as we evolve these capabilities and continue building tools that support discovery in the next generation of search and AI experiences.
Krishna Madhavan, Meenaz Merchant, Fabrice Canel, Saral Nigam
Product Managers, Microsoft AI
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