As people continue to be the weak link in most organizations’ cybersecurity practices, the growing use of generative AI tools in cyber-attacks makes email, their primary communications channel, a more compelling target than ever. The risk associated with Business Email Compromise (BEC) in particular continues to rise as generative AI tools equip attackers to build and launch social engineering and phishing campaigns with greater speed, scale, and sophistication.
BEC is defined in different ways, but generally refers to cyber-attacks in which attackers abuse email — and users’ trust — to trick employees into transferring funds or divulging sensitive company data.
Unlike generic phishing emails, most BEC attacks do not rely on “spray and pray” dissemination or on users’ clicking bogus links or downloading malicious attachments. Instead, modern BEC campaigns use a technique called “pretexting.”
Pretexting is a more specific form of phishing that describes an urgent but false situation — the pretext — that requires the transfer of funds or revelation of confidential data.
This type of attack, and therefore BEC, is dominating the email threat landscape. As reported in Verizon’s 2024 Data Breach Investigation Report, recently there has been a “clear overtaking of pretexting as a more likely social action than phishing.” The data shows pretexting, “continues to be the leading cause of cybersecurity incidents (accounting for 73% of breaches)” and one of “the most successful ways of monetizing a breach.”
Pretexting and BEC work so well because they exploit humans’ natural inclination to trust the people and companies they know. AI compounds the risk by making it easier for attackers to mimic known entities and harder for security tools and teams – let alone unsuspecting recipients of routine emails – to tell the difference.
With the growing use of AI by threat actors, trends point to BEC gaining momentum as a threat vector and becoming harder to detect. By adding ingenuity, machine speed, and scale, generative AI tools like OpenAI’s ChatGPT give threat actors the ability to create more personalized, targeted, and convincing emails at scale.
In 2023, Darktrace researchers observed a 135% rise in ‘novel social engineering attacks’ across Darktrace / EMAIL customers, corresponding with the widespread adoption of ChatGPT.
Large Language Models (LLMs) like ChatGPT can draft believable messages that feel like emails that target recipients expect to receive. For example, generative AI tools can be used to send fake invoices from vendors known to be involved with well-publicized construction projects. These messages also prove harder to detect as AI automatically:
AI creates a force multiplier that allows primitive mass-mail campaigns to evolve into sophisticated automated attacks. Instead of spending weeks studying the target to craft an effective email, cybercriminals might only spend an hour or two and achieve a better result.
One major challenge comes from the fact that rules based on known attacks have no basis to deny new threats. While native email security tools defend against known attacks, many modern BEC attacks use entirely novel language and can omit payloads altogether. Instead, they rely on pure social engineering or bide their time until security tools recognize the new sender as a legitimate contact.
Security tools might focus on the meaning of an email’s text in trying to recognize a BEC attack, but defenders still end up in a rules and signature rat race. Some newer Integrated Cloud Email Security (ICES) vendors attempt to use AI defensively to improve the flawed approach of only looking for exact matches. Employing data augmentation to identify similar-looking emails helps to a point but not enough to outpace novel attacks built with generative AI.
A modern defense-in-depth strategy must use AI to counter the impact of AI in the hands of attackers. As found in our 2024 State of AI Cybersecurity Report, 96% of survey participants believe AI-driven security solutions are a must have for countering AI-powered threats.
However, not all AI tools are the same. Since BEC attacks continue to change, defensive AI-powered tools should focus less on learning what attacks look like, and more on learning normal behavior for the business. By understanding expected behavior on the company’s side, the security solution will be able to recognize anomalous and therefore suspicious activity, regardless of the word choice or payload type.
To combat the speed and scale of new attacks, an AI-led BEC defense should spot novel threats.
Self-Learning AI builds profiles for every email user, including their relationships, tone and sentiment, content, and link sharing patterns. Rich context helps in understanding how people communicate and identifying deviations from the normal routine to determine what does and does not belong in an individual’s inbox and outbox.
Other email security vendors may claim to use behavioral AI and unsupervised machine learning in their products, but their AI are still pre-trained with historical data or signatures to recognize malicious activity, rather than demonstrating a true learning process. Darktrace’s Self Learning-AI truly learns from the organization in which it is installed, allowing it to detect unknown and novel vectors that other security tools are not yet trained on.
Because Darktrace understands the human behind email communications rather than knowledge of past attacks, Darktrace / EMAIL can stop the most sophisticated and evolving email security risks. It enhances your native email security by leveraging business-centric behavioral anomaly detection across inbound, outbound, and lateral messages in both email and Teams.
This unique approach quickly identifies sophisticated threats like BEC, ransomware, phishing, and supply chain attacks without duplicating existing capabilities or relying on traditional rules, signatures, and payload analysis.
The power of Darktrace’s AI can be seen in its speed and adaptability: Darktrace / EMAIL blocks the most novel threats up to 13 days faster than traditional security tools.
Learn more about AI-led BEC threats, how these threats extend beyond the inbox, and how organizations can adopt defensive AI to outpace attacker innovation in the white paper “Beyond the Inbox: A Guide to Preventing Business Email Compromise.”
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When you walk into a stadium on game day, you are entering a small smart city. Ticketing, turnstiles, payments, public Wi-Fi for tens of thousands of fans, CCTV, lighting, even the HVAC all run on connected systems. The experience for fans has become unmatched, but that dependency has created a much larger attack surface than people may realize.
Our latest threat research backs that up. In the past year, a survey that Darktrace commissioned found that 84% of respondents from professional sports organizations had at least one cyber incident, and 57% were hit more than once. For a sector that relies on the impact of the live moment, those numbers translate directly into operational risk.
Sport is a highly visible target with fixed timelines, so attackers know exactly when disruption will have the most impact. It also holds valuable data, athlete medical records, contracts, sponsorship deals, which carry financial, reputational, and regulatory risk if exposed. At the same time, delivery depends on a wide set of third parties: ticketing providers, broadcasters, cloud services, stadium technology. Any of those connections can become an entry point. Put visibility, timing, data, and dependency together, and you get an environment where even a small foothold can turn into a visible, time-critical incident.
Email and identity remain the front door. From October 2025 through March 2026, Darktrace / EMAIL™ detected more than 116,000 phishing emails aimed at sports organizations across our customer base, and our sports customers received 19% more phishing emails than organizations in other sectors. The numbers tell the story:
BY THE NUMBERS
A large proportion of these emails passed authentication checks, which means traditional security controls are no longer a reliable barrier. Attackers are not relying on spoofed domains – they're using legitimate infrastructure and trusted platforms. Behavior matters. Once an account is compromised, the behavior shifts quickly. Login patterns change, inbox rules are created to hide responses, and accounts start being used for internal discovery or further phishing. These aren’t high-noise events. They sit in normal workflows, which is why they’re often missed.
Ransomware tells a similar story. In one case inside a sports deployment, attackers had quietly been moving data to an outside server for a full two weeks before they triggered encryption. By the time the ransom note appeared, the outcome was already set. That sequence shows up consistently is access first, movement next, disruption last. If detection starts at encryption, it’s already too late.
The increasing adoption of AI is expanding the potential attack surface. 72% of the security professionals we surveyed expect AI to increase their cyber risk over the next year, and yet 35% are already using or planning to use it in stadium operations, the most critical functions to protect. In addition to prompt injection and AI build risks, shadow AI is becoming a more immediate issue. Staff are already putting sensitive data—performance metrics, scouting reports, contracts, health data—into tools with little or no governance. The upside is clear, but so is the exposure—and it is happening before most organizations have any visibility or control. At the same time, attackers are using the same technology to scale phishing and social engineering. The net effect is simple: more exposure, at higher speed.
Across high profile events, Darktrace’s experience shows that effective cyber defense includes preparation, real‑time visibility, and the ability to respond dynamically and decisively when timing, complexity, and public exposure converge.
There are a few strategic implications for cybersecurity teams:
With the 2026 World Cup about to stretch across three countries and dozens of host cities, the attack surface is wide and the schedule is unforgiving.
Geopolitical signaling is raising the threat profile further. Previous international sporting events have demonstrated that nation‑state actors use the cyber domain to signal intent, influence narratives, or retaliate symbolically. In the context of the 2026 World Cup, Russia’s continued exclusion from international sport, the ongoing conflict in Ukraine, US defensive support to Ukraine, and Iran’s likely participation in the tournament introduce additional motivations for state‑aligned and non‑traditional affiliated actors to operate below the threshold of armed conflict. This doesn’t require new techniques—just the right timing and visibility.
In practice, this comes down to preparation: knowing what normal looks like across IT and OT, controlling third-party access, and spotting when behavior shifts.
In sport, disruption does not build slowly—it happens in real time and in public. By that point, the groundwork has already been set, long before the whistle goes.
Findings are based on Darktrace threat-research telemetry across sports-sector customer deployments (Q4 2025–Q1 2026) and a survey of 875 IT cybersecurity professionals in the US, UK, Australia, and Germany, fielded by Opinion Matters between May 28 and June 3, 2026. Read the full report for complete methodology, incident analysis, and strategic recommendations.
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Nathaniel Jones
VP, Security & AI Strategy, Field CISO
Stadium and large public venue operators are confronted with a unique set of cyber security challenges. Often described as a ‘honeypot’ for cyber-criminals, the sports and entertainment industry is an attractive target for threat actors for three main reasons:
In a recent Darktrace-commissioned survey, 84% of professional sports organizations reported at least one cyber incident in the past year, and 57% were hit more than once [1]. The potential ramifications of cyber disruption during a large-scale sports event cannot be overstated. A momentary lapse in access to power could bring TV broadcasts to a halt; disruption to access controls could restrict fans from entering the grounds; CCTV outages could increase the risk of criminal behavior and physical injuries. If data is not reliable and stadium machines are outputting the wrong metrics, a venue could become dangerously overcrowded. The barrier between the cyber and physical worlds has long dissolved – cyber-attacks threaten human safety.
In this blog, I explore the key challenges of stadium cyber security and explain the unique capabilities of Self-Learning AI that led me to adopt Darktrace as a head of ICT and cyber security for international venues and events. Over my career I have helped secure football and rugby World Cups, World Athletics Championships and more than 500 events ,and the lessons from each have only sharpened my conviction in this approach.
The biggest challenge lies in the paradox of securing a site where various internal services are provided to a large number of unknown and unmanaged users, suppliers and devices. When it’s game time, or ‘D-Day’, you see a huge influx of thousands of people, each with their own devices, needing to connect to your network and your infrastructure. The floodgates are opened. But certain parts of your digital environment need to remain protected: your sensitive employee and customer data, your critical OT systems. I liken this to opening the door to your home, and letting the entire town come in and wander around. But you still need to secure your master bedroom.
A multitude of different actors must be able to work on-site to provide services or content during the event. Broadcasters, staff and suppliers need to have access to manage the show, and all these people need to access or interact with the IT infrastructure. In many ways, these additional bodies are already inside the perimeter and could host unknown malicious threats.
This year, the paradox is wider than ever. A tournament spread across hundreds of suppliers and vendors means the foothold an attacker needs may already belong to a trusted partner – a single compromised supplier can become the doorway to everything else. And the adversary is no longer working alone: generative AI now lets attackers probe and weaponize vulnerabilities across thousands of software dependencies at a speed no human team could match, turning the access paradox from a manageable risk into a fast-moving target.
Achieving this balance between accessibility and security requires a shift in mindset from perimeter-based security to one that can detect and respond to threats on the inside. The complexities involved requires technology that can identify malicious behavior in real time based on the wider context of an incident. A particular behavior or connection may be benign in one context and yet critically disruptive in another — tools and technology must be able to discern between the two.
This is why I considered Darktrace’s Self-Learning AI a suitable fit: rather than defending at the perimeter, it focuses on detecting and responding to malicious activity already inside. Because it learns the unique ‘patterns of life’ of its surroundings, it can detect subtle deviations that indicate a threat and initiate a targeted response – without relying on pre-programmed rules and playbooks.
The second key challenge is the issue of IT and OT convergence. Typical stadiums and arenas consist of a wide range of Industrial Control Systems (ICS).
This involves a complex and messy array of switches, cables, CCTV cameras, as well as devices and technologies being brought in by the media and the press, and all these IT and OT components are now interconnected, which means these technologies now have Internet Protocol (IP)-based threats to manage. The same challenges that the corporate infrastructure for stadium management faces in cyber security are therefore also now an issue for ICS security.
This challenge cannot be addressed by viewing IT and OT security in isolation — these two environments are linked because of the analogue migration to IP. A unified approach is required to detect and respond to threats that start in IT before moving to industrial systems.
The stakes are physical. CCTV, Access Control, Public Annoucement system, lighting and the giant screens are all now running over IP, and a disruption to any of them can force a venue to halt play on safety grounds. Scale compounds the problem. At the Qatar 2022 World Cup, eight stadiums were purpose-built to a single technical standard, which made the digital environment relatively uniform to defend. The 2026 tournament is the opposite: dozens of host venues across three countries, each with its own operator, its own contractors and its own legacy systems.This creates a far more fragmented and unpredictable estate to secure.
In addition, cyber security technology must be able to deal with complexity. Darktrace’s AI thrives in the most complex environments, with more data points adding more context to inform the AI’s decision making. It covers OT and IT with a single, unified AI engine, that can also detect and respond across cloud infrastructure, SaaS applications, email systems and endpoints. It is ready to adapt to the messy, interconnected systems that make up large stadiums’ digital infrastructure.
Finally, the nature of stadium events means that timing is critical and puts enormous pressure on the organizers and operators. ‘D-Day’ cannot be replayed or postponed, and so if cyber disruption occurs during the event, every minute is crucial. You cannot reschedule a World Cup final or move an opening ceremony; the date is fixed, the world is watching, and there is no second take.
There is consequently a strong emphasis on two key metrics
It is perhaps more imperative in stadium event management than anywhere else that these two metrics be minimized.
This leads to the third criteria in assessing cyber security technology: does it help with response? And critically, can that response be nuanced and targeted, able to contain that threat without causing further disruption?
To this end, Darktrace’s Autonomous Response takes machine-speed action to contain cyber-attacks, when humans are too slow to react or aren’t around at all. It’s powered by Darktrace’s AI, so it has a nuanced and continuously updating understanding of what’s ‘normal’ across IT and OT systems. This means its response actions are targeted: designed to eliminate the threat, but not at the cost of disruption. Crucially, this enables responses that are surgical rather than blunt. For example, taking an entire server offline to stop a ransomware attack can cause more disruption than the attack itself, so the real value lies in neutralizing the malicious activity precisely — containing the threat without taking down the systems the event and business depends on.
Depending on the nature and severity of the threat, the technology can block specific malicious connections by enforcing the normal ‘pattern of life’ of a device or account. When every second counts, this is the speed and granularity that you need in a cybersecurity technology.
Darktrace can be deployed across every area of the digital enterprise, including network, email, cloud and SaaS environments with the same self-learning approach, stopping anomalous behaviors that point to account takeover and other cloud-based threats. Earlier this year, we announced that Darktrace is also extending its behavioral approach to help businesses deploy and scale AI securely by understanding how these AI systems and agents behave, interact with other systems and humans, and evolve over time. This is critical because 72% of cybersecurity professionals at sports organizations believe AI will increase their cyber risk over the next 12 months [2].
Wherever it is deployed, Darktrace allows the stadium operator to focus on the vital part of the game and offers real-time protection without any modification in the network topology or infrastructure.
Cyber-criminals are constantly developing their approach in an attempt to evade security tools trained to look for specific hallmarks of an attack. As they get creative and continuously experiment with new tactics and techniques, the human operators using these tools are forced into a constant state of catch up.
An AI-based approach that learns an organization and its normal behavior patterns from the ground up puts an end to this game of ‘cat and mouse’, shifting the balance in favor of the defenders and allowing them to stay ahead of the threat. This matters more than ever, because adversaries are now using AI to scale their attacks. If you do not have AI working to protect you against malicious AI, you are already at a disadvantage.
With a nuanced understanding of what’s ‘normal’ for the business, unified IT/OT coverage, and an Autonomous Response solution that takes immediate, surgical action, the playing field is leveled, and large stadium and events operators can focus on delivering the best possible experience for attendees, digital viewers, partners and performers.
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References:
[1] [2] Darktrace: Cybersecurity in Global Sport, June 2026. Findings based on survey of 875 IT cybersecurity professionals based in the US, UK, Australia and Germany, working in professional sports organizations (including clubs, societies & sporting bodies) employing 10+ people. The survey was fielded between May 28, 2026 and June 3, 2026 by independent market research agency, Opinion Matters.
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About the author
Karim Benslimane
VP, Field CISO
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