India’s EV market has moved beyond experimentation and customers are ready to buy the right products at the right time, says Santosh Iyer. With EV penetration in its top-end portfolio at 20%, the company is doubling down on electrification, betting big on the new Mercedes-Benz CLA as its first software-defined car. Iyer also says Mercedes-Benz continues to outperform in a slowing luxury market, holds 60–70% share in top-end luxury, sees consensus emerging on SIAM’s unified stance on CAFE 3 norms, while navigating supply delays and rising cost pressures.