AWS Partner Central now provides lead enrichment and prospecting, enabling AWS Partners to enrich AWS-sourced leads or partner-sourced leads with AWS-generated propensity insights, and recommendations for program, funding, and sales motion eligibility. 

Partners can upload leads in the AWS Partner Central console or programmatically using the AWS Partner Central API. For each lead, Partners receive propensity-to-buy signals including likelihood of purchasing through AWS Marketplace and alignment with solution categories along with account eligibility for Partner Greenfield Program (PGP), Pioneer Credits, and Partner-Led Sales Motion. 

Lead enrichment and prospecting is available to all APN Customer Engagements (ACE) eligible AWS Partners through both AWS Partner Central and the AWS Partner Central API, which is available in the US East (N. Virginia) Region.

To get started, visit the Leads page in AWS Partner Central or see the AWS Partner Central API documentation. For more details, read the launch blog.