On July 27, a billboard went up in San Francisco advertising an AI service called ChatTJB. But the “AI” powering the service, as noted in a small disclaimer on the billboard, isn’t artificial intelligence. It’s a self-avowed “average individual” named Tucker Bryant, who manually answers user queries by way of a chatbot-like interface.

An “About” page for the service defines the process as “artisanal intelligence, handcrafted by a single human being.” Or, in other words: just talking to a guy.

Bryant, a Stanford graduate and former Google employee who now works as an artist and speaker, is clear that the project isn’t designed to be anti-AI. But in an interview with Futurism, he explained that he was inspired to create ChatTJB after his romantic partner introduced him to the phrase “cognitive surrender” — a term introduced in a University of Pennsylvania study which found that AI users are overwhelmingly likely to blindly trust the advice of chatbots, even when AI-generated responses are incorrect. It resonated: Bryant felt he’d personally experienced the phenomenon during his own interactions with chatbots, so he cooked up ChatTJB as a satirical way to infuse inconvenience and unpredictability back into a chatbot-like experience.

It’s “this idea that we often, or increasingly, trust LLM outputs so easily that we stop bringing our own creativity or critical thinking into the responses we receive, and over time that weakens our ability to be fully-functioning, sovereign human beings in the world,” Bryant mused. “I thought it would be fun or interesting to create an experience that looks like the LLMs we trust a lot — that I, at least, have fallen prey to the trap of over-trusting at times — but where the experience, rather than being this super futuristic thing I think we all felt the first time we saw those cool tokens streaming on ChatGPT, would be just a really average or bad experience.”

Indeed, chatbots like OpenAI’s ChatGPT and Anthropic’s Claude are simultaneously authoritative-sounding and eager-to-please, a combination that can lead to terrible-yet-seductive advice that many users accept with little to no critical pushback. In contrast, ChatTJB’s responses are unwieldy and unpredictable. Bryant’s responses might be good; they may also be terrible, or equivocal, or otherwise bizarre and helpful. (In a social media video, Bryant says that he wants ChatTJB users “to have such an inconvenient experience with something that aesthetically looks like artificial intelligence that the next time an LLM gives you what sounds like a reasonable answer, you remember the time ChatTJB responded to your tax question with a haiku about crows.”)

Like a chatbot, he can also generate images upon request— in the form of graphics that he hastily sketches, of course.

Insane how far AI has come.

At first, Bryant said, ChatTJB attracted a “slow trickle” of incoming queries. Which wasn’t all that surprising, given that the billboard itself isn’t exactly in a prime spot.

“It’s not a very good location — it’s obscured by trees, there’s basically no oncoming traffic that can see it, and the only way you’d get a clear look at the full billboard is if you’re parking a car in the lot right underneath it,” Bryant said. “But I was fine with that, and I also didn’t want to pay much more.” The billboard’s cost, he conceded, was “less than most used cars under 150,000 miles, but still a very irresponsible amount… $6,000 for the month, not including fees.”

But when a picture of the billboard started to make the rounds online, Bryant quickly found himself drowning in requests.

“The first couple of days I would get maybe several dozen over the course of the day. There’d be a couple hours of silence, then I’d get one inquiry, respond to that, then get a couple of other prompts from different users,” he recounted. “A few days later it started taking off into the hundreds to thousands range.” By the time Bryant made an Instagram video promoting ChatTJB, he says he was receiving about a thousand prompts a day.

“I was answering all of those,” he added. “After that is when it blew up beyond my control.”

Though many of ChatTJB’s patrons have been trolls — which Bryant says is “reasonable,” given that ChatTJB “is in some ways a troll” itself — many of the inquiries have been surprisingly tender, and at times even moving.

“Some people are just looking to chat, asking about what to make for dinner, etc. And some people are coming with their personal life stuff, and it’s been really sweet to engage with them,” said Bryant. “The one I keep coming back to — this is when I realized this isn’t just a joke to some people — was somebody a couple of days in said, ‘I’m on the first night of my honeymoon and I don’t feel relaxed, is that okay?'”

“I switched out of super-casual-mode into supportive-friend-model,” the artist continued, adding that he “acknowledged their wedding had just happened, they’d probably been anticipating it with a lot of excitement but also a lot of stress, that it was a peak moment, and now the celebration is still happening but that peak moment has passed and they’re starting what might be the rest of their life — I imagined that might feel like a strange dissonance, so I could imagine their nervous system not being settled yet, and I wondered if they were going to talk to their spouse about it.”

Often, Bryant said, users of ChatTJB have sent him reminders to take breaks and drink water as he’s worked to respond to the thousands of inputs waiting for him in ChatTJB. The reminders have been welcome.

“There were a number of days I wasn’t taking the best care of myself,” Bryant admitted. “That was also very humanizing, getting responses from people on that basis.”

It’s not just users who have been reaching out to ChatTJB. According to Bryant, he’s received over a thousand messages from aspirational “average individuals” who want to help moderate the platform and respond to inbound user inquiries. Bryant is now — carefully, he says — testing the idea of turning ChatTJB into a community project. Which, for ChatTJB users, means they’ll have to wait a while for answers.

“I’m going to move slowly,” Bryant told us. “This was just intended to be an art project. I think it’s beautiful that people want to do something less ridiculous with it than what I had planned. I also don’t want people to get hurt, so I’d rather people wait a long time for their prompts than open the floodgates to anyone and everyone. So, a long preamble to saying: I’m starting to let some approved volunteers try answering questions while testing out some moderation tools.

“We’re testing this out — so far it seems to be going fine, and it’s been tender seeing folks helping the stranger on the other end,” Bryant added. “But if it doesn’t work out, I’ll either revert or we’ll take a break from ChatTJB overall, because short term, I want to help people do what they want with it, but I don’t want anyone at risk of danger.”

Asked why he would pay thousands of dollars for a billboard — after all, he could’ve just made a website and posted about it on social media — Bryant pointed to the ubiquity of often-confusing AI billboards blanketing his city and the “cultural omniscience” of AI.

“Here in San Francisco, a lot of us have had this experience of AI billboards everywhere,” said Bryant. “There’s this cognitive dissonance I felt… in a lot of ways there are meaningful and positive changes these technologies are bringing. But at the same time, they’re associated with such anxiety about the future, and the world, and the economy, and the environment. It can feel really strange walking around and seeing all these billboards with those two sides of the conversation happening at once. So it felt like a natural extension to prod at what I’ve been referring to as the cultural omniscience that AI has — why not satirize the billboards too, because they’re part of this ecosystem.”

“That’s the highbrow answer,” Bryant added. “But the lowbrow answer is just as authentic, which is that I also thought it would be funny. I tend to overcommit to bits.”

For those who want to help Bryant pay off his billboard, there is a ChatJTB “Pro” tier. Be warned, though, that you won’t get your answers any faster if you pay up.

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