Media platform Plex today said that it is increasing the price of its Lifetime Plex Pass option to $750, which is a $500 increase from the current $250 price tag.

Plex said that the updated price reflects the "real, ongoing value" of the software that it plans to build and maintain. The company has considered removing the Lifetime Plex Pass because recurring subscriptions pay for long-term development, but Plex wants to continue to offer it because it's a "valuable option" for many in the Plex community.

Over the years, as our software and product has evolved, the breadth of features and benefits included with your Plex Pass has expanded. This increase ensures we can continue to invest resources into building and maintaining the Plex personal media software, while continuing to offer a Lifetime option.

For those unfamiliar with Plex, it is media server software that lets users stream their library of content from a device with the server software installed to any other connected smartphone, tablet, or TV. The Plex Pass unlocks features like server management, hardware transcoding, offline downloads, mobile syncing, remote streaming, and more.

Plex previously increased the cost of the Lifetime Plex Pass from $120 to $250 in March 2025.

Plex customers who previously bought a Lifetime Plex Pass will still be able to access the benefits and perks associated with a Plex Pass with no change. Customers can purchase a Lifetime Plex Pass for $250 prior to when the price changes.

Plex is also not increasing the price of its subscription Plex Pass, which is $7 per month or $70 per year.

In addition to announcing the upcoming price change to the Lifetime Plex Pass, Plex shared its roadmap. It is working to implement improvements to downloads like grouping by show, and updates to its mobile apps.

The Lifetime Plex Pass price increase will go into effect on July 1, 2026 at 12:01 a.m. UTC.