Gary Lineker’s Rest is… outfit Goalhanger has launched a ventures arm.

Goalhanger Ventures’ first investment is in Charlie Tymon’s Invisble Media, which runs digital media platform and YouTube channel Invisible Hand. It has also struck a partnership with Backyard Cricket, a sports creator brand.

Invisible Media said its videos “unpack the forces shaping modern life, from markets and money to global power and national economies, in a way that feels sharp, visual and accessible.” It is also developing new specialist formats, including The Invisible Game, on the hidden economics behind everyday life and business decisions.

Goalhanger has made an undisclosed equity investment in Invisible Media and will provide funding and strategic support to help Backyard Cricket grow across production, longer-form video, commercial partnerships, sponsorship and merchandise, with both sides sharing in the commercial upside.

Goalhanger co-founder Jack Davenport said: “Goalhanger Ventures is about giving exceptional creator-led businesses the infrastructure to grow without losing what made them special in the first place. Invisible Media and Backyard Cricket are very different propositions, but they both have that rare combination of editorial clarity, audience trust and genuine momentum. Our role is to help them scale thoughtfully, commercially and creatively, while protecting the independence, personality and quality that their communities already respond to.”

Goalhanger makes the popular Rest is… stable of podcasts including on history, politics and football. It is soon to launch its first daily show on Netflix with Lineker’s Rest is Football during the World Cup.

The news comes a few months after The Chernin Group (TCG) made a minority investment and took a seat on the Goalhanger board.