EXCLUSIVE: Ketchup Entertainment‘s Coyote vs. Acme trailer clocked 25.6MM views in its first 24 hours after dropping on April 22, we hear.

Per social analytics corp WaveMetrix, that makes it the most watched family film trailer launch by an independent studio ever beating Angel Studio’s animated movie King of Kings (which opened to $19.3M). 

Coyote vs. Acme hits theaters on Aug. 28. The Will Forte-John Cena-Lana Condor Looney Tunes movie was shelved and written off by the David Zaslav run Warner Bros administration in November 2023 after completion as the P&A economics for a theatrical release didn’t make sense for the $70M production. Ketchup Entertainment shelled a reported $50M for global rights amid interest from such studios as Paramount, Netflix, and more.

The hybrid animation-live action pic, based on a New Yorker humor piece, follows Wile E. Coyote’s pursuit to sue Acme Corp. in court. The pic features a string of famed Looney Tunes cameos such as Tweety, Bugs Bunny, Daffy Duck, Red Runner and more. Dave Green directed off a screenplay by Samy Burch and story by Burch, Jeremy Slater and James Gunn. Ketchup held a presentation for the pic in Hall H at San Diego Comic-Con last July.

Note, among non-MPA studios, NEON’s trailer for last year’s The Monkey horror film was quite big pulling in 43M in its first 24 hours and 100M views in its first 72 hours per WaveMetrix, a record for a non-MPA studio independent horror movie.