About the Talk:

The past two years were monumental for On: the brand got listed on NYSE, survived the supply chain crisis, and went through stormy pandemic times – all while growing its product catalog across 50+ locations.

In this virtual Talk during a recent CX1 World, On’s Global Merchandising and Optimization Lead, Owen Morley, shares how personalization of the customer experience has played a key role for the brand’s hyper growth over the last couple of years, including the strategies and tactics they’ve implemented as part of that work.

Tune in to learn:

• How to use personalisation as an adaptive mechanism in times of crisis
• What challenges and opportunities hypergrowth brought for On
• Examples of powerful recommendation strategies for maximizing business results

Meet our speaker:

Owen Morley, Global Merchandising and Optimisation Lead, ON Running

Owen is Global Merchandising and Optimization Lead at On, the fastest-growing running brand in the world, based out of Zürich, Switzerland. A retail and digital veteran with 20 years of experience across FMCG, fashion, luxury and sports, he has forever held a passion for building optimized and personalized customer journeys.