Who:

One of southeast Asia’s largest hotel networks

Strategy:

In order to drive new customer bookings, the hotel network tests and optimizes its first-time customer offers on all room pages, continuously optimizing and tweaking the copy and targeted promotions.

Hypothesis:

For travel companies interested in driving more bookings, ensuring the impact of an intial interaction with a potential customer is crucial. With so much competition in the market, travelers are inundated with options and are looking to strike the right deal. Knowing no two travelers are the same, marketers must ensure immediate relevancy, tailoring the booking experience for first-time visitors as much as possible by testing and optimizing different copy, offers, and promotions based on things like the visitor’s referral source, device, location, and more.