Strategy:

A leading global QSR was able to create affinity-based emails to drive engagement and conversion. They created two sets of content tailored to two different audiences: one with an affinity for chicken, and one with an affinity for beef. This generated a snippet of code that they embedded into their ESP for instant, scalable personalization. Those with an affinity for chicken saw chicken products when they opened the email; those with an affinity for beef saw beef products. By showing potential customers the products most relevant to them, this company was able to increase its conversion rate and revenue from email.

Hypothesis:

By personalizing emails based on affinity, QSRs can increase their conversion rate and revenue from email.