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Mastercard Dynamic Yield

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Dynamic Yield named Personalization Engine of the Year in...
2019-11-04 · via Mastercard Dynamic Yield

Industry leader recognized for enabling highly relevant digital experiences

[New York, November 04, 2019] Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, today announced it has received a 2019 Rele Award for Personalization Engine of the Year by Personalization ONE. The annual awards, presented at the recent Personalization19 event, recognize practitioners and solution providers that create/enable remarkably relevant, personalization experiences. 

Dynamic Yield delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, call centers, and more. Its decisioning engine uses machine learning and predictive algorithms to build valuable customer segments in real time that can be used to take instant action via personalization, recommendations, automatic optimization, and one-to-one messaging. 

“Personalization is at the heart of the customer experience, which grows increasingly more demanding with each day,” said Liad Agmon, CEO of Dynamic Yield. “We’re so honored to be acknowledged for our contribution to the advancement of the space as it is truly a reflection of our commitment to building a platform that allows business deliver highly relevant digital experiences.” 

Earlier this year, Dynamic Yield was evaluated in Gartner’s 2019 Magic Quadrant for Personalization Engines, where it positioned the company furthest in the Leaders Quadrant for its Completeness of Vision for the second year in a row. Additional recognitions include being named a Market Leader by FeaturedCustomers, a customer reference platform, in its 2019 Customer Success Survey on A/B testing software, which cited 94 happy Dynamic Yield users (from 46 customer testimonials, 30 case studies, and 18 customer videos). Another, from TrustRadius, the most trusted site for business technology reviews, named Dynamic Yield a 2019 Top Rated eCommerce Personalization Software based on the positive feedback shared by our customers. 

Dynamic Yield is a global player in the personalization space, serving more than 300 customers in the eCommerce, financial services, travel, iGaming, and media industries. 

About Dynamic Yield

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers from more than 300 brands around the world use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield Ltd. is a wholly-owned subsidiary of McDonald’s Corporation.