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FullStory Integrates with Dynamic Yield

Leverage FullStory’s powerful digital experience analytics to better understand the impact of your Dynamic Yield campaigns and turn these insights into actionable optimizations that deliver a significant impact on conversion.

Discover real-time insights through rich digital experience analytics:

FullStory and Dynamic Yield work together to make analyzing the impact of your personalized digital experiences faster and more effective than ever. With FullStory’s rich analytics, you can understand why one variation served by Dynamic Yield outperformed another, where visitors are struggling in the funnel, as well as additional insights on how to improve the customer experience via Dynamic Yield’s real-time personalization capabilities.

Understand the user behavior behind your campaigns:

• Once a Dynamic Yield campaign is live, select and view actual recordings of user sessions in FullStory for a deeper understanding of why your variations performed the way they did.
• Send the information about your Dynamic Yield campaign, experience and variation to your Full Story account to segment and analyze your visitors based on their exposure to experiences created with Dynamic Yield.
• Review FullStory’s frustration metrics to see where visitors are getting stuck and then build personalization campaigns within Dynamic Yield to determine which experiences alleviate user friction.

FullStory is a user experience analytics tool that provides businesses with comprehensive insights into how users interact with their websites and apps. See what’s working—and what’s not—with all the data you need to make smarter decisions, faster.

Learn more about FullStory with Dynamic Yield