Recommending personalized scratch cards, slots, and lottery games
Who:
Online gaming giant
Strategy:
In order to provide a better betting experience for its players, the gaming giant employed Dynamic Yield’s Recommendations Engine to provide personalized scratch cards, slots, and lottery games.
Hypothesis:
Recommendations are a tried-and-true tactic for increasing discoverability and AOV. Brands should tailor recommendations according to real-time data, especially a user’s behavior, geo, device, and affinities. By effectively doing so, as well as making sure to leverage recommendation widgets across the site, brands can create a positive user experience, drive loyalty, and also maximize the potential for additional revenue.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
