Triggering emails to re-capture cart abandoners and drive them back to items in their cart
Who:
A large American packaged-goods retailer
Strategy:
In order to re-engage cart abandoners, the retailer deploys automated emails reminding users that have left items in their carts, along with additional product recommendations that complement the items in their cart. Messaging, subject lines, and recommendation strategies are also optimized.
Hypothesis:
With a lot competing for an online customer’s attention these days, it’s reasonable for them to get distracted enough to forget about or put off a purchase. Therefore, brands should employ shopping cart abandonment recovery solutions, such as triggered emails, to encourage shoppers to complete the checkout process. Delivered after a pre-defined period of time and optimized for the individual with items left in the cart and recommendations, triggered emails are proven to increase conversions, purchase rate, and average order value.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
