Tailoring promotional offers with email subscription messages
Who:
Popular global fashion shoe retailer
Strategy:
In order to increase newsletter sign-ups, the retailer tested a combination of different promotional offers and incentives across desktop and mobile web, including “buy 2, get 40% off”, “receive 15% off when you subscribe today”, and more.
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Hypothesis:
Consumers are inundated with promotions on a regular basis and have come to expect this from online retailers. This means brands have to work even harder to leverage promotions in a way that’s fresh and actually motivates action. By changing up a promotional strategy instead of showcasing the same deals, eCommerce brands can increase their opportunity of eliciting a conversion or signup. For example, messaging may focus on “10% off” or “next-day shipping,” and a few days later, may switch to 15% off or “free gift with purchase.”
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
