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Life Archives - VICE

Africa Is Breaking Apart Faster Than Scientists Thought. Now What? The Person You Just Started Dating Probably Isn’t Who You Think They Are Why So Many Gen Z Cut Family and Friends Off Without Warning How Birdwatching Changes Your Brain, According to Science Why You Always Feel Like Garbage on Your Birthday (Astrology Has an Answer) 7 Signs You’re Not Dating for Love, You Just Want Validation Men and Women Have Very Different Opinions About the Amount of Sex They’re Having Scientists Finally Know Where Weirdo Comet 3I/ATLAS Came From Stop Romanticizing Your Coworkers: 4 Tips for Getting Over Your Work Crush Why Making Friends as an Adult Is So Hard (and How to Find Your People) There Are More Redheads Than Ever Thanks to an Unexpected Evolutionary Twist Who You Attract vs. Who You Actually Need, Based on Your Zodiac Sign What Each Zodiac Sign Can Expect from the Full Moon in Scorpio Farming for Millennia Has Done Something Strange to Human Noses Archaeologists Just Found Out What Neanderthal Kids Did When They Were Bored The Scientific Reason Some People Literally Hear Colors Scientists Say This Solo Outdoor Habit Can Cure Your Loneliness This Is What You’ll Dream About Right Before You Die What Your Bond With Your Dog Says About Your Relationships With People Influencers Won’t Stop Harassing Man’s Cows, So He Plans to Make Them Uglier This Common Workout Mistake Could Wreck Your Erections Scientists Uncovered Fossils of a 100-Million-Year-Old ‘Kraken’ We’re Throwing the First Ever Blowout Magazine Launch Party for Bots VICE is Going on Tour: Come Celebrate the Launch of Our New Issue IRL 5 Habits of Couples With Amazing Sex Lives This Is the Best Time of Day to Have Sex British Monkeys Are Doing Something Weird and It’s All Tourists’ Fault Something Strange Is Slowly Spreading Across Mars, and Scientists Don’t Know What It Is Scientists Are Begging People to Stop Entering This Virus-Filled Bat Cave The 5 Most Common Sex Injuries That Send People to the Hospital, According to ER Doctors What Archaeologists Found Hidden Inside a Roman-Era Mummy in Egypt A Surprising Number of Long-Term Couples Admit to Hating Their Partner Your Morning Coffee Is Reshaping Your Gut. 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Are Men or Women Bigger Gold Diggers? Science Finally Has an Answer.
Ashley Fike · 2026-04-25 · via Life Archives - VICE

Kanye West and Jamie Foxx wrote the definitive gold digger anthem back in 2005, and for the last two decades, the cultural assumption has largely held: women chase rich men, men get played, everybody loses. A new study out of Vienna would like to challenge that narrative.

Researchers at the Behavioral and Social Sciences Institute, led by psychologist Lennart Freyth, published findings this year confirming what many people have probably suspected.

“Gold digging, often stereotyped as female behavior, is in fact not limited to women,” the study authors wrote. The team even cited West and Foxx’s track directly in their analysis, pulling the lyric “she takes my money when I’m in need” to outline what they describe as the three core public assumptions about gold diggers: that they exploit money, avoid broke partners, and are always women. Two out of three, it turns out, have held up. The third one didn’t.

The researchers polled 351 participants, all around age 30 and representing a range of sexual orientations and political leanings. The self-assessment examined personality traits—narcissism, Machiavellianism, psychopathy, sadism—alongside demographic and societal factors. Participants answered questions like whether they’d prefer a wealthy but emotionally unreliable partner over a faithful but financially unstable one. The answers were illuminating and pretty unflattering across the board.

Gold Digging Isn’t Limited to Women, but It Does Attract a Lot of Narcissists

Non-heterosexual, left-leaning men scored the highest on gold-digging across all groups. Among women, mid-left non-heterosexual respondents scored higher than their heterosexual counterparts. “Overall, non-heterosexuals and political leftists scored higher than heterosexuals, political centrists, and right-wingers,” the researchers noted. Gold digging also correlated with narcissism, psychopathy, high self-assessed mate value, and a preference for dense urban areas. Students were disproportionately represented. Make of that what you will.

One finding that applied equally across sexes: gold diggers of all genders tend to be charming, reckless narcissists who weaponize their appearance to reel in wealthier partners. The wrinkle for women specifically is that sadism showed up as a uniquely female-linked trait in this particular pool. Yikes.

Freyth reserved a specific warning for women sizing up seemingly sensitive men. “These men increase their mating value by positioning themselves as compassionate, caring, and empathetic,” he said. “This way, women consider them less of a red flag.”

And then he left everyone with this: “Keep in mind that even a guy who appears thoughtful and compassionate might have interests beyond your character.”

Noted.