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Why are more accounting practices being caught off guard by the ATO? Under the Hood: Why AI success requires people, process and purpose Under the Hood: Accounting tech update for Q2 2026 How accountants can build personal wealth Introducing The Practitioner's Library Under the Hood: Leading with the 'accountability equation' How insolvency risk shows up in behaviour before the financials Under the Hood: Getting ready for Payday Super, ATO app changes, and the federal budget How tech makes accountants more human, not less Under the Hood: Why you should care about the latest property tax changes How accountants’ tech needs have evolved and will continue to evolve Under the Hood: Why small firms should not panic and keep at it Under the Hood: The AI 'blueprint' Under the Hood: Why young accountants must find innovative ways to serve clients Under the Hood: Why young accountants must find innovative ways to serve clients Under the Hood: The AI opportunity and ‘dumpster fire’ budget The tax advisory budget Under the Hood: Navigating recent changes to TASA Under the Hood: What to do if you’re tranche 2 Advisory Advantage: The shift to high-value, low-volume accounting Under the Hood: The nitty gritty of Division 296 Advisory Advantage: The AI-enabled strategic adviser The AI-assisted future of accounting Under the Hood: Accounting tech update for Q1 2026 Under the Hood: Scoping out the public practice hiring landscape Under the Hood: Inside Australia’s political ‘tax wars’ Under the Hood: How do you structure an athlete’s wealth? Under The Hood: ‘Uncontroversial’ tax proposals ahead of the SA state election The disruptive era of AI Advisory Advantage: The art of leaning into discomfort Under the Hood: Behind the podcast Under the Hood: Better practice, better life
Advisory Advantage: The $45k wake-up call for accountants
Robyn Tongol · 2026-07-07 · via Podcasts

Tax

On this month’s episode of Advisory Advantage, host Brent Szalay is joined by Noel Tiufino, chief executive of My Accounts, to discuss what sits behind an accountant's decision to invest in themselves and their businesses.

07 July 2026 • By Robyn Tongol • 2 minutes read

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Tune in to hear more about:

  • The perception of value for business investments.
  • How accountants get themselves ready to offer services. 
  • Making business plans for the new financial year. 
  • Being a salesperson to win more work.
  • Overcoming fears about tough conversations with clients. 

Leaders in Business: Don’t guess where you sit on the advisory spectrum – test it. Take the Client Advisory Readiness Quiz. It’ll show you where you’re already thriving, and where the right structure, tools and clarity could take you further, beyond the numbers.

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Robyn Tongol

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