Last year, we invested lots of time, working out how this publication was being perceived, via a couple of surveys and one-on-one interviews with our readers. We learned a hell of a lot, but the main thing that stuck out was that people were confused about what we’re all about. Are we a blog, are we a publication? Turns out not many know, which is not ideal 😅

Well, we’ve aimed to address and highlight all of that in a homepage redesign that we’ve just launched.

As you can see, we’re not messing around in terms of our positioning and messaging. I’m really confident we’re hitting the appropriate tone for 2026 too. We’re already clear on our stance on AI/LLMs, but we also wanted to really highlight that with this redesign, so people know — right from the start — what we’re all about.

We know we’re sailing against the current here, but we’re cool with that. Being unapologetically for the web platform and progressive enhancement since day one has always had us sailing against the current. We’ve just got bigger sails now to go against the onslaught of AI-boosting by providing really high quality educational material for humans, written by humans, always.

That’s exactly what we do here.

Check out the new homepage

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