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I used ChatGPT, Gemini and Claude to shop Prime Day deals...
https://www.techradar.com/sg/author/graham-barlow · 2026-06-23 · via Latest from TechRadar
AI Logos on Prime Day.
(Image credit: OpenAI / Google / Anthropic / ilgmyzin/Unsplash)

What’s interesting about asking your AI to find bargains for you on Amazon Prime Day is that it takes into account what it knows about you from previous chats. The AI I use the most is ChatGPT, so that’s the one that knows the most about what I’m actually interested in and might be looking to buy.

I’ve also talked quite a bit to Gemini and Claude though, so I was interested to see what all three recommended for me, and how their advice differed.

I thought I’d start with Gemini, and it did a pretty good job. Interestingly it ignored laptops completely and instead went for three categories: Audio & Wearables, Storage & Creators and Smart Home & Productivity.

For Audio and Wearables, Gemini recommended the Sony WH-1000XM5 Headphones, which it claimed were 50% off. “If you've been holding out for premium over-ears to block out the world while working”, Gemini told me “this is likely their lowest price of the year.” When I clicked through to the deal the WH-1000XM5 were actually 20% off, for $198 (was $248) / 36% off for £179 (was £279), which is still not bad, but not as good as Gemini initially said it was.

It also recommended the Beats Solo 4 “if you prefer something lighter for travel or active use”. Again Gemini claimed these were 50% off, and this time it proved accurate with the Beats Solo 4 at $99.95 (was $199.95) / £99 (was £199.95)

Finally, it recommended the Oura Ring 4 “for screen-free health, sleep and stress tracking, the latest Oura ring is heavily discounted at up to 44% off”. The actual deal came in at 48% off for the metallic Oura 4 at $259 (was $499) / 34% off £232 (was £349).

ChatGPT’s recommendations for Amazon Prime Day

Next I turned to ChatGPT, which turned in a solid performance that was based more on what I was interested in. It knows I’d been searching for a Copilot+ AI laptop, so it recommended a few, including the Lenovo Yoga Slim 7X 14-inch laptop and the Samsung Galaxy Book6 Pro, however, they weren’t part of the Amazon Prime Day sale.

Generally speaking, ChatGPT seemed less clued into the idea of Prime Day and finding discounts than Gemini did.

Interestingly, ChatGPT did find a couple of Prime Day deals I'd be interested in. It said that I should invest in an Amazon Kindle Scribe, simply because it thought I'd find one useful: “You write constantly, generate article ideas constantly, and are working on a Tai Chi book. Scribe is one of those rare gadgets that actually changes how people capture ideas. Kindle devices are among the heavily discounted Prime Day categories this year.”

I’ve got to admit. I hadn’t considered a Scribe before, but I'm starting to like the idea.

One other recommendation that ChatGPT surprised me with, which it described as a "sleeper purchase" was for a 360-degree camera, the Insta360 X4 Air Starter Bundle. Sadly, again there was no Amazon Prime Day deal for it on the US Amazon site, but there was a 26% discount on the UK site with the Insta360 X4 Air Starter Bundle at £289 (was £389).

The idea of a 360 degree camera is that you never need to aim the camera again. You'll always get the shot. All you need to do is hit record, enjoy the moment, and pick the best angles later in the app. I think they're really for capturing live action shots, for when you're doing something dramatic.

It's an interesting idea, but perhaps a stretch too far for me.

Claude picks the deals

Finally, I turned to Claude, the AI which knows the least about me. Unsurprisingly it opted for some fairly generic Prime Day deals on tech.

It noted that the Apple AirTag 2 (second-gen) is at its lowest-ever price — a single one for around 17% off, at $24 and a 4-pack for 26% off, at $89.

It also noted that the AirPods Pro 3 are also on sale, at $179.99 (was $249)

Which AI knows you best?

But while ChatGPT gave me the best recommendations, both Gemini and Claude found some interesting suggestions for me. Of course, if I told the AI exactly what I was looking for the suggestions would be been more accurate, but the point of the exercise was to see what it thought I'd be interested in.

I think my little experiment proved that the amount of time you spend talking to an AI pays off in the long run, with more personal and useful recommendations that actually reflect what you’re most interested in.

When it comes to finding deals for events like Amazon Prime Day, the fact that ChatGPT knows me best resulted in some surprisingly accurate recommendations for me. Okay, I'm still not 100% sure I've got use for a 360-degree camera, but perhaps I just need to broaden my horizons. I definitely want to get a Kindle Scribe, though.

It looks like Amazon Prime Day is going to be an expensive one for me.

More Prime Day deals in the US

More Prime Day deals in the UK


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Graham is the Senior Editor for AI at TechRadar. With over 25 years of experience in both online and print journalism, Graham has worked for various market-leading tech brands including Computeractive, PC Pro, iMore, MacFormat, Mac|Life, Maximum PC, and more. He specializes in reporting on everything to do with AI and has appeared on BBC TV shows like BBC One Breakfast and on Radio 4 commenting on the latest trends in tech. Graham has an honors degree in Computer Science and spends his spare time podcasting and blogging.