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McKinsey Insights & Publications

The case for optimism in uncertain times Healthcare revenue cycle management at a strategic turning point: Survey insights How gen AI agents threaten retail banks’ customer relationships The rise of the human–AI workforce Author Talks: What makes teams effective under pressure Scaling mental health where life happens: Helping Santiago thrive across the lifespan An executive’s survival guide to capital projects What it takes to build ‘genius at scale’ Where AI will create value—and where it won’t Can agentic AI (finally) modernize core technologies in insurance? An agile approach to hiring: Mastercard’s tech talent transformation Making mergers work: A playbook for public sector consolidations McKinsey Quantum Technology Monitor 2026: A commercial tipping point Author Talks: A case for gap years and reviving passions that shape us Shopping in the age of AI: Redefining stores for a new era Rigor: What it takes to turn ambition into impact Quantum is almost here: Are you and your systems ready? From promise to impact: How companies can measure—and realize—the full value of AI The deeper forces shaping global trade Reimagining tech infrastructure for (and with) agentic AI Transforming from a position of strength: Brambles CEO Graham Chipchase The AI-powered bank: Rewiring for excellence in customer care The future is shared: Financing task-sharing programs in mental health What great leaders know about not knowing it all Beyond the grant: How philanthropy can rewire education financing The robotics tipping point: Physical AI and the race to scale Midmarket insurance: Managing growth in a complex environment Author Talks: The power of human connection How leaders can help their organizations metabolize strain Reinventing marketing workflows with agentic AI Seizing the advantage in shipbuilding amid geopolitical shifts | Greater China The next age of fintech: AI, digital assets, and new paths to success The dairy industry’s 2026 playbook: Protect margins, pursue growth Incentive pricing for batteries: Scaling the Western supply chain A talent playbook for the AI era | Greater China Turning humanoid supply chain constraints into billion-dollar wins Author Talks: Why recessions aren’t as predictable as you think Follow the money: How FDI is redrawing the global economy Generative AI in healthcare: Adoption matures as agentic AI emerges Goldman Sachs’ David Solomon on adapting to disruption Beyond $1 trillion: The next chapter for insurance and private capital Australia’s AI moment: Building Asia–Pacific’s compute hub A world of change: How Asia is adapting to global trade disruptions Shaping the future of Japan’s pharmaceutical operations Managing geopolitical value at stake to seize opportunities while mitigating risk The discovery gap: What it means for oil and gas exploration A commercial breakthrough for commercial aerospace suppliers Paving the road for AI agents: Interview with Factory CEO Matan Grinberg China Consumption Update: What’s New in the Year of the Horse? Can the US sustain its competitive edge? State of Food and Beverage: The choices CPG leaders can make to renew growth The signal in the sell-off: Wealth management’s value in the AI era No ordinary disruption: State of the packaging and paper industry B2B pricing: Navigating the next phase of the AI revolution The AI transformation manifesto The quiet enabler: Data management best practices for APS deployments Sam Hazen on reaching patients during healthcare’s flux Designing an end-to-end technology workforce for the AI-first era Author Talks: Rewiring to outcompete with AI How European organizations can treat skills as a strategic priority CFOs have been concerned about geopolitical impacts for months From dashboards to decisions: Empowering merchants with agentic AI AI is everywhere. The agentic organization isn’t—yet Building the foundations for agentic AI at scale Winning the race to rewire in 2026: Capturing operational advantage Brilliant Moves: Coffee with United Airlines CEO Scott Kirby Scaling agentic AI for operational breakthroughs Preparing for Ukraine’s reconstruction by reducing risk for private funding Rewired glossary Gen AI in the OFSE industry: Progress lags behind intent The AI revolution in software development James Zou on integrating AI agents into biology R&D and drug discovery How to build businesses faster and better with AI Shaping the next ‘ARC’ of the North American automotive industry From potential to performance: A snapshot of African banking An update on Brazilian consumer sentiment: An uptick in confidence—and caution Growth in the era of intentional shoppers: Beyond omnichannel grocery in Latin America Recalibrating technology budgets for the AI era Banking across islands: BPI’s Limcaoco on leadership and transformation The next era of semiconductor value creation The next horizon: Engineering simulation for an AI-powered world The $7 trillion data center build-out: How industrials can capture their share Economic conditions outlook, March 2026 How radical simplification can transform corporate and investment banking The race takes off in the next big arenas of competition Global Economics Intelligence executive summary, February 2026 Bold moves to restore US commercial shipbuilding competitiveness The problem with ‘bringing your whole self to work’ Preparing the next generation of confident communicators in an AI-driven economy Securing the agentic enterprise: Opportunities for cybersecurity providers Addressing the shortage of aviation maintenance technicians Uncovering economic potential through environmental stewardship Infrastructure: Investing to support global growth All shook up: How foreign direct investment is shaping future business Staying in the game: How women CEOs build leadership that endures Rewiring for growth in chemicals with advanced analytics and gen AI European infrastructure is evolving—and investors are, too Geopolitics and the geometry of global trade: 2026 update
The agentic advertising economy: From attention to action
2026-06-16 · via McKinsey Insights & Publications
As AI changes how consumers discover products and impact is measured, advertising value will shift to the pla…

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