Search Central Live is coming back to South America | Google Search Central Blog

Monday, January 26, 2026

We're excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026. Following many years of successful events in the region, we're continuing our mission to help local businesses enhance their site's performance in Google Search.

We'd like to invite SEOs, content creators, website owners, developers, journalists, and anyone interested in Google Search to apply for an invite on the event websites. We have two events you can apply for:

Inscreva-se para São Paulo 🇧🇷 - 24 de fevereiro

Regístrate para Buenos Aires 🇦🇷 - 26 de febrero

We'll have a broad range of speakers from the engineering and partnership teams to talk about Google Search, Trends, News, and, of course, AI! Some presentations will be delivered in English, for those we'll have live translation into Portuguese (in Brazil) and Spanish (in Argentina).

The speakers will discuss the following:

How Google Search works and why we do updates?
How Search uses AI and what can you do with it?
What have the Search Console and Trends teams been working on?
How is Google partnering with local companies in Search and News?
How to improve the web with Google Chrome and AI tools?

If these topics sound interesting to you, don't miss your chance to participate. You'll also have time to chat with Googlers from Google Search and News teams, and meet new people in real life. The event won't be recorded or live streamed, that's why we call it live! Unfortunately we can't accommodate everyone, so don't miss this opportunity.

We'll leave the registration open until February 5 and send confirmations on February 10 to accepted attendees — you'll need that email to enter the event.

We're looking forward to meeting you in person and chatting about Google Search, News, and more!

Posted by Daniel Waisberg, Search relations, Ricardo Wright and Connie Niebuhr, Google News Partnerships.

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