This paper considers a decode-and-forward (DF) multi-way massive multiple-input multiple-output (MIMO) relay system where many users exchange their data with the aid of a relay station equipped with a massive antenna array. We propose a new transmission protocol which leverages successive cancelation decoding and zero-forcing (ZF) at the users. By using properties of massive MIMO, a tight analytical approximation of the spectral efficiency is derived. We show that our proposed scheme uses only half of the time-slots required in the conventional scheme (in which the number of time-slots is equal to the number of users [1]), to exchange data across different users. As a result, the sum spectral efficiency of our proposed scheme is nearly double the one of the conventional scheme, thereby boosting the performance of multi-way massive MIMO to unprecedented levels.