We study a backscatter communication protocol over a AWGN channel, where a transmitter illuminates a tag with a directional multi-antenna. The tag performs load modulation on the signal while hiding its physical presence from a warden. We show that, if the transmitter-to-tag channel is inaccessible to the warden, then $Θ(n)$ reliable and covert bits can be transmitted over $n$ channel usages. This overcomes the square-root law for covert communication. This paper provides the first evidence for practical implementation of covert backscatter communication, with potential applications in IoT security.